rotator
rotator
rotator
rotator
rotator
rotator
rotator
News

2010 study of the German Incentive- and Motivational Travel Market

Tuesday 2, November 2010

 

2010 study of the German Incentive- and Motivational Travel Market

 

The Site International Foundation Board of Trustees and leaders of the Site Germany Chapter announce the release of the 2010 Study of the German Incentive & Motivational Travel Market.

 

Seen as one of the world's leading source markets and destinations, Germany serves as a guidepost for an interconnected Europe. The study looked at a diverse sample of industries and returned results from organizers who plan an average of 15 incentive programs a year. The report provides point-in-time-benchmarks specific to German incentive travel programs both domestic and outbound.

 

Fay Beauchine, CITE, Site International Foundation President and President Engagement & Events at Carlson Marketing stated, "This study provides relevant data that clearly documents behavior and practice in the German marketplace. It reinforces the growing trend to work collaboratively with procurement and the need for planners and their partners to proactively prove value and adopt a methodology for measuring results. Whether your business is in Germany or elsewhere, this study delivers solid data on what is occurring in our industry today."

The study was carried out by tmf GmbH in Munich under the direction of Project Chair Dr. Patrick Patridge. Main findings include:

 

Structure of award

  • On average, incentive trips last 3.2 days.
  • Incentive trips mostly range from 20 to 99 participants. A quarter of the incentive agencies / corporate planners carry out incentives with 250 and more participants (domestic and outbound).
  • Nearly all incentive planners collaborate with hotels directly, whether a destination is well-known or not. DMCs, specialized domestic agencies (e. g. for teambuilding or outdoor programs) and convention bureaus are commissioned more often if destinations are less- or not well-known to the planner.
  • The average budget for domestic incentive trips is € 435 per participant per day; the main range is from € 201 to € 600. For outbound incentives, the budget is € 605 on average; every fourth incentive travel planner can apply a budget of € 800 and more.

 

Trends in procurement/organization

  • Rewarding employees is presently viewed as the main objective of incentive / motivational travel. An increasingly important reason for organizing incentive travel is improving performance by motivating and educating participants.
  • Half of the incentive agencies questioned had to cooperate with their clients' procurement department, mostly concerning costs for flights and hotels.
  • Within corporations, about every third in-house planner has to consult management when making decisions concerning incentive / motivational travel.
  • For sourcing out services, incentive organizers most frequently work with preferred partner agencies.

 

Future perspectives

  • Incentive trips are becoming increasingly shorter and are carried out in Europe more often than overseas and in Germany more often than abroad.
  • Programs are becoming more intensive and dense and include more elements (e.g. meetings/ conferences, education, training and business plus leisure, fun, sports, and social issues).
  • Variety, originality and the inclusion of lifestyle topics will gain in significance and importance in the future. 

 

Patrick Patridge, PhD, Project Chair and Vice-President Site Germany stated, "Incentive/motivational travel is a fascinating instrument that may be employed in helping to tackle many of today's economic, organizational and indeed social and ecological challenges. This study will hopefully serve as a basis for improved planning, for informed and lively discussion and as a platform for future research and MICE industry development." 

 

This study was conducted in celebration of Site Germany's 20th Anniversary in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office, tmf GmbH and Tourism Marketing & Public Relations. The study is available for gratis download at: www.site-germany.de and www.siteglobal.com. To learn more about the Site International Foundation's other research initiatives, please visit www.siteglobal.com.

 

 

Bookmark and Share

 

^ back to top

 

Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.

 

Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.

 

Rooftop

Top 15 most spectacular hotel rooftop views

The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Transfers
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of Travelio.net on Facebook Bookmark and Share