2010 study of the German Incentive- and Motivational Travel Market
Tuesday 2, November 2010
The Site International Foundation Board of Trustees and leaders of the Site Germany Chapter announce the release of the 2010 Study of the German Incentive & Motivational Travel Market.
Seen as one of the world's leading source markets and destinations, Germany serves as a guidepost for an interconnected Europe. The study looked at a diverse sample of industries and returned results from organizers who plan an average of 15 incentive programs a year. The report provides point-in-time-benchmarks specific to German incentive travel programs both domestic and outbound.
Fay Beauchine, CITE, Site International Foundation President and President Engagement & Events at Carlson Marketing stated, "This study provides relevant data that clearly documents behavior and practice in the German marketplace. It reinforces the growing trend to work collaboratively with procurement and the need for planners and their partners to proactively prove value and adopt a methodology for measuring results. Whether your business is in Germany or elsewhere, this study delivers solid data on what is occurring in our industry today."
The study was carried out by tmf GmbH in Munich under the direction of Project Chair Dr. Patrick Patridge. Main findings include:
Structure of award
Trends in procurement/organization
Patrick Patridge, PhD, Project Chair and Vice-President Site Germany stated, "Incentive/motivational travel is a fascinating instrument that may be employed in helping to tackle many of today's economic, organizational and indeed social and ecological challenges. This study will hopefully serve as a basis for improved planning, for informed and lively discussion and as a platform for future research and MICE industry development."
This study was conducted in celebration of Site Germany's 20th Anniversary in concert with the generous support of Berlin Convention Office, the German Convention Bureau, Munich Tourist Office, Cologne Tourist Office, tmf GmbH and Tourism Marketing & Public Relations. The study is available for gratis download at: www.site-germany.de and www.siteglobal.com. To learn more about the Site International Foundation's other research initiatives, please visit www.siteglobal.com.
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