2010 was a record year for Destination Germany

Monday 14, February 2011


2010 was a record year for Destination Germany


Federal minister Rainer Brüderle applauds the record number of overnight stays by visitors from abroad – passing the 60 million mark for the first time.


Tremendous success for Destination Germany. Twenty years after reunification, Germany again proved to be a firm favourite with visitors from abroad, building impressively on its position as one of the most popular travel destinations in Europe. Today in Berlin, Rainer Brüderle, Federal Minister for Economics and Technology, declared: "Last year for the first time, overnight stays by visitors from abroad passed the record-breaking 60 million mark. Germany's travel industry, which largely consists of small and medium-sized companies, has played its part in enabling us to overcome the crisis so successfully." Preliminary figures for the end of 2010 released today by the German Federal Statistical Office show that overnight stays in Germany by visitors from abroad totalled 60.3 million last year. Visitors from other European countries accounted for more than 76 per cent of all overnight stays by visitors from outside Germany. Overall, upward trends were recorded in both holiday and business travel.


Ernst Burgbacher, Member of the German Parliament, Parliamentary State Secretary at the Federal Ministry for Economics and Technology and Federal Government Commissioner for SMEs and Tourism said: "The tourism industry is one of the most important sectors in the German economy. Our task is to remain supportive of the key role played by Germany's incoming tourism industry and the opportunities for our economy that it provides. SMEs benefit particularly strongly from high numbers of visitors travelling to Germany."


Klaus Laepple, President of the Federal Association of the German Tourism Industry (BTW) said: "This huge achievement for Destination Germany also clearly indicates the capability and flexibility of the German and international travel industries. With its wide range of holiday destinations and products, Germany has managed to withstand the impact of the global economic and financial crisis, to rise to the challenge of tough times, such as those during the volcanic ash cloud, and to make 2010 a record year.


Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB) said: "We are delighted by the successes achieved by Destination Germany in the past decade. Provided the market continues to perform well and with our targeted, customer-focused marketing to build upon, it is realistic to predict that overnight stays by visitors from abroad will pass the 80 million mark in the next ten years."


This year, large numbers of visitors from all over the world are again expected to travel to Germany for major international events such as the FIFA Women's World Cup Germany 2011™ and the celebrations surrounding the 125th anniversary of the motor car.


For ten years, growth in travel to Germany has consistently outperformed the remainder of Europe. Destination Germany has experienced growth in incoming travel in excess of 40 per cent since the year 2000 when a total of 42.6 million overnight stays by international visitors was recorded.



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