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A milestone achievement for Accor in China

Thursday 28, October 2010

With the opening of Pullman Oceanview Sanya Bay Resort and Spa next month, Accor will have 100 hotels operating in Greater China. This milestone achievement comes after operating in China for 25 years.

Michael Issenberg, Chairman and Chief Operating Officer – Accor Asia Pacific says of this milestone achievement "Since entering China 25 years ago the hotel industry in the country has changed at an extraordinary rate.  Throughout this period of great change, Accor has evolved its business in China through expansion beyond tier one destinations, direct investment into the economy sector, franchising and through the introduction of new brands, including the Pullman Hotel Brand.  This evolution has enabled Accor to participate in the fast paced growth within the sector and to continuously deliver new products to cater to increased demand from both domestic and international markets.” 

With the opening of this new hotel next month, Accor will operate 100 hotels with 26,500 hotels in 42 cities throughout the country within seven unique hotel brands from economy to luxury.  Furthermore Accor has commitments in China for a further 40 hotels through till 2013.

China is today one of Accor’s most significant growth markets in the region and has experienced the fastest rate of growth with 43 hotels having opened in the past three years.  This growth has seen Accor establish a diversified portfolio of 23 luxury hotels, 15 upscale hotels, 18 mid-scale and 43 economy hotels. 

Five new Pullman between now and the middle of 2011

"One of the most significant initiatives that Accor has undertaken in China to enable continued expansion and product evolution to cater to new markets, has been the introduction of the Pullman hotel brand" added Issenberg.  "Positioned at the affordable end of the five star hotel category and with smart use of technologies and distinguishable service differentiators, the Pullman brand has quickly established a network of 8 hotels today in China with a further 11 hotels committed to development and all opening by 2013." 

The Pullman hotel brand has experienced extraordinary growth in the Asia Pacific region since it was officially launched in the region in early 2008.  Today Accor operates 17 Pullman hotels and resorts throughout Asia Pacific and has a further 23 Pullman hotels committed to development. The brand has one of the regions fastest growing upscale hotel networks. 100 Pullman hotels and resorts are anticipated for Asia Pacific by 2013.

Between now and the middle of 2011, five Pullman hotels will open throughout Asia Pacific in: 

• China: Pullman Oceanview Sanya Bay Resort and Resort
• Pullman Lijiang Resort & Spa
• India: Pullman Gurgaon Central Park
• Indonesia: Pullman Bali Legian Nirwana
• Vietnam: Pullman Danang Beach

Pullman Oceanview Sanya Bay Resort & Spa is located on the private waterfront of Sanya Bay with close proximity to both Phoenix Airport and the city centre of Sanya, Hainan Province in China. All 413 rooms and suites will enjoy panoramic views of the South China Sea or lush island greens. This hotel offers more than 2,000sqm multi-function space for mid-to-large scale meetings as well as 3,000sqm leisure facilities including a spa, swimming pools, and tennis courts.

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