Accor receives a WTTC 2010 Tourism for Tomorrow Award
Friday 28, May 2010
Accor has received a 2010 Tourism for Tomorrow Award from the World Travel & Tourism Council (WTTC). The awards recognize best practices in sustainable tourism around the world.
At the 10th Global Travel & Tourism Summit currently being held in Beijing, Accor was presented with a Tourism for Tomorrow Award in the Global Tourism Business Award category. This prestigious, highly competitive award acknowledges Accor’s accomplishments in demonstrating effective, environmentally sensitive operations and management, educating guests and employees about sustainable tourism practices, supporting cultural and natural heritage preservation, and collaborating with other private and public stakeholders to promote best practices in sustainable tourism.
“For years, WTTC’s Tourism for Tomorrow Awards have recognized achievements in responsible and sustainable tourism and profiled best practices that the industry can learn from,” said Jean-Claude Baumgarten, President & CEO of the World Travel & Tourism Committee. “Independently judged from hundreds of applications, four awards are presented every year at WTTC’s Global Travel & Tourism Summit to organizations that lead the way in helping to secure a sustainable future for travel and tourism around the world.”
A demanding selection process
After one round of preliminary judging, 15 Accor hotels of different brands in the United States, the United Kingdom, France, Morocco and the Netherlands were assessed by three tourist industry experts. The judges evaluated the depth of Accor’s commitment both in terms of social and environmental sustainability initiatives, tested the level of awareness among employees and verified that action plans are widely shared across the Group and adapted to local situations.
“Many global companies focus more on their environmental ambitions when it comes to sustainability, but Accor has surpassed this with a number of environmental and social sustainability initiatives,” said Costas Christ, who chaired the panel of judges for the Tourism for Tomorrow Awards. “Its Earth Guest program plays a truly global role in minimizing the environmental impact of Accor’s operations. It also helps to share best environmental practices through effective tracking, with data that can be accessed by any hotel at any time. The judges were also very impressed with Accor’s strong social outreach, including its willingness to address fundamental global health issues like HIV/AIDS prevention and to lead the fight against illegal exploitation of children for sex in certain tourist destinations.”
The Earth Guest program: a daily commitment from all Accor teams worldwide
With its rapidly expanding activities, Accor is present in host communities where living standards vary considerably. The Group believes that growth and development should always represent an opportunity and never a danger for people and the environment. Based on that observation, in 2006, Accor formulated about 30 precise objectives to be reached by the end of 2010. Since then, those objectives have guided the Group’s actions.
“Accor’s development strategy is underpinned by a deep respect for people and the environment,” said Gilles C. Pélisson, Accor Chairman and Chief Executive Officer. “This respect is expressed through the Earth Guest program launched in 2006 to federate our social and environmental projects around eight priorities. Whether individual actions or large collective projects, all initiatives serve the same purpose – to help make Accor’s development a virtuous circle that is respectful of employees, customers, host communities and the planet’s natural resources. The 2010 Tourism for Tomorrow Award recognizes our team members’ deep commitment to sustainable development around the world.”
Some recent outcomes of the Earth Guest program:
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