Accor receives the 2010 Business Travel Gold Award
Tuesday 5, October 2010
n 23 September 2010, on the occasion of the IFTM TOP RESA trade show, an international B2B event for the French tourist market, Accor received the 2010 Business Travel Gold Award, in the "Best operation in favour of sustainable travel" category, for Plant for the Planet, a Group reforestation initiative.
The Business Travel Awards honour the best business travel companies
The first edition of the “Business Travel Awards” was organised this year at the IFTM TOP RESA trade show. Gold, Silver and Bronze Awards were presented in several categories to companies that implement or develop services, products or innovations in the area of business travel. These companies were determined via the votes of business travellers on a site that was specially designed for the operation. In the “Best operation in favour of sustainable travel” category, which rewards the best initiative in favour of environmentally friendly business travel, Accor received the Gold Award for its innovative reforestation project, Plant for the Planet, which mobilises its customers and employees and allows them to contribute to measures that respect people and the environment.
Accor acts in favour of reforestation with the Plant for the Planet project
Launched in 2009 and undertaken in partnership with the United Nations Environment Program in the framework of its "Billion Tree Campaign", Plant for the Planet embodies sustainable development at Accor. It generates societal, environmental and economic benefits thanks to a simple principle: Accor hotels undertake to finance tree planting with the laundry savings generated when its customers keep their bath towels for more than one night. Through this commitment, the hotels give this symbolic gesture real meaning by telling their customers: “Here, YOUR towels plant trees. In this hotel, 5 reused towels = 1 tree planted”. Accor chose 7 projects undertaken by expert NGOs that were selected for their ability to manage planting actions that benefit local economic activity. To ensure the proper use of funds, Accor organises one week of audits per year for each project.
Plant for the Planet is an effective project that rallies support. In April 2010, Accor announced it had reached a milestone: 1,000 hotels committed and 1 million trees financed. Accor’s objective is to finance the planting of 3 million trees by the end of 2012 thanks to the participation of the Group's 4,100 hotels.
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