Adding value up to the last minute at IMEX in Frankfurt 2011

Wednesday 23, March 2011


Adding value up to the last minute at IMEX in Frankfurt 2011


In the final run-up to IMEX in Frankfurt, which takes place at Messe Frankfurt May 24 - 26, the IMEX Group has announced a variety of additions to its programme, including more exhibitors and a number of important new hosted buyer groups.


Among the key international hotel groups and 20 new hosted buyer groups already confirmed for IMEX, there will be some new groups with exceptional international buying power. These include a new group of buyers from Merck Global meetings, a company which has an annual meeting spend of $700 million. Another first-time group will comprise buyers from AC Forum who place and plan some of the world's largest conventions. 


US buyer numbers are also set to be higher than last year, fuelled in part by the launch of IMEX America in October as well as new association partnerships. These include an important group from IAEE, the International Association of Exhibitions and Events. In addition, SportAccord Convention, the umbrella organisation for all Olympic and non-Olympic international sports federations, which has 104 members around the world, will be bringing a hosted buyer group to Frankfurt for the first time. In total IMEX expects a record number of hosted buyers to attend the show, exceeding last year's attendance of 3,870.


IMEX always welcomes hundreds of new exhibiting companies from across the world each year and 2011 is no exception. Amongst the new stands at the show will be Oberoi Hotels & Resorts, The Balearics, H10 Hotels from Spain, Gdansk Convention Bureau, Malla Travel & Trek Services Nepal and Dragonfly Africa. New technology exhibitors include Getyoo, PowerVote and Eventsforce. Exhibitors returning to IMEX in 2011 include Latvia, Riga Tourism Development Bureau, Hyatt Hotels, Costa Rica and Lithuania Tourism Association. Armenia also returns with their own stand following a successful participation in the IMEX Wild Card scheme in 2008.


A host of established exhibitors have also increased their participation this year by taking larger stands. This includes Thailand, Paris, Moscow, Hungary, The Netherlands, Switzerland, Boston, Poznan in Poland, Mandarin Oriental Hotels, Corinthia Hotels, Arosa Hotels, Air Charter and Compagnie du Ponant cruise line.


Chief among the fresh developments at this year's award-winning trade show is a range of technological and social media tools specially designed to help buyers and exhibitors maxmise business and networking before and during the show. 


New app and QR codes

A new mobile phone app, developed in partnership with Meeting Professionals International (MPI) and QuickMobile, will allow iphone, blackberry and android smartphone users to access additional information about the show plus have a direct link to their IMEX online diaries as well as links to the IMEX social media pages. IMEX has also been quick to develop QR codes (also known as 2-D codes or mobile tags) which the show organisers will use to share event and seminar information at point of delivery and also on information boards around the halls. The codes are easy to use and most smartphone users can download a free QR reader from their provider or apps store. 


Developments aimed specifically at enhancing exhibitors' ability to do more business during IMEX include the opening up of group appointments to all hosted buyers and visitors and the ability to send email broadcasts to targeted hosted buyers via the IMEX website. 


In addition, for the first time the IMEX i-Meet Group will be open to all IMEX attendees including hosted buyers, visitors and exhibitors to help them make direct contact and connect with peers, prospects and suppliers in advance of the show. 


This year hosted buyers will also have access to free wi-fi throughout the halls as a result of a new service courtesy of Destination Frankfurt Rhein-Main.


Professional education has the edge

The variety of educational events and seminars continues to expand at IMEX every year. Attendees will be urged 'not just to attend IMEX but to be their best' at the show. As part of its partnership with Meetings Mindset®, visitors will have access to a new Online Performance Center, which launches on April 11th. Here they will be able to set measurable goals for the show and also receive guidance on how best to achieve them. Onsite Meetings Mindset® will have an exhibition stand providing free brain training techniques and practical tips on improving meeting performance. There will also be a dedicated seminar, entitled "Are you in the Meetings Mindset®?" IMEX organisers will also be exploring the use of scent to enhance learning and concentration by installing a scent machine in one of the seminar rooms. 


This year's show offers visitors, buyers and exhibitors a choice of 80 different educational events, all free of charge and with no need to book (a full schedule is available online at As well as new 'hot topic' campfire sessions, which will provide short, informal learning to small groups on the show floor, three 20 minute marketing power sessions will also be provided especially for exhibitors by tmf dialogmarketing GmbH. These short, intensive master classes are designed to allow exhibitors and stand partners to release staff members for quick-fire professional education without interfering with their stand duties during the show.


Anticipating another strong turnout at IMEX in Frankfurt, Ray Bloom, IMEX Chairman comments: "Yet again we have aimed to both increase the strength of our hosted buyer programme and, importantly, the quality and buying power of those buyers who come to the show. As each year goes by, the global market changes and influential new markets and sectors emerge. We work closely with intermediaries the world over to make sure that IMEX is tapping into every last inch of potential these markets provide. What is more, we continue to invest in the technology that drives communications and business between exhibitors and buyers; the quality and type of industry partnerships we need to leverage and the relevance of scope of our educational offerings. As I've said before, IMEX is so much more than a trade show - and that is why many thousands in our industry wouldn't dream of missing it. They know they can't afford to."



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share