Air Charter Ltd unveils brand new look for EIBTM - Arranges flight for 250 hosted buyers to the show
Wednesday 1, December 2010
A brand new look and feel for Air Charter Ltd one of the UK’s leading air charter companies, will be unveiled next week at EIBTM, the annual meetings and events conference held in Barcelona. (Stand F200). Led by a website redesign the updated branding includes a new logo, website and corporate identity, giving Air Charter a fresh and contemporary feel.
“The previous look, which we’d had since inception in 1992, was very dated and in desperate need of an overhaul. It did not reflect the modern way in which Air Charter operates,” comments co-owner and MD Tim Procter. “Our large jet charter business is very buoyant with a regular international client base of specialist groups including corporate shuttles, sports teams, fans and event organisers using the large jets, but we want to broaden our customer base. We are hoping the new image will appeal to our existing clients, and will also attract business from a different market looking to charter mid-size and smaller jets.” The new image was created by Edinburgh-based Hookson who were initially appointed to re-design the website.
Air Charter is also responsible for transporting 250 of organiser’s Reed Exhibitions’ Hosted Buyers to the conference. The senior buyers will fly from London Gatwick to Barcelona aboard a Thomas Cook Boeing 757 for the second day of the conference on 1 November, returning on the 2nd. Buyers will enjoy the unique benefits that flying by private charter provides and will experience at first hand the bespoke services on offer.
“This year we have branded EIBTM check-in desks, branded aircraft with EIBTM headrest covers, complimentary bucks fizz and a hot breakfast. We’re even including a show brochure so buyers can plan their time on the way down. The flight will demonstrate exactly what we can do, and for the buyers that translates into what they can offer their clients,” comments Procter.
Air Charter provides a range of charter services from executive jets & helicopters, to large corporate groups flying for special events. The company also supports cargo transport and showed growth of 8% last year. With the new look in place, Air Charter intends to expand its business by targeting new markets for its charter services.
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