Air France: All domestic network aircraft now equipped with the new seat

Thursday 16, December 2010


Air France: All domestic network aircraft now equipped with the new seat


At the end of next week, Air France will have equipped all its aircraft on the domestic network with new, lighter seats which offer additional legroom. With this new seat, Air France is able to reduce fuel consumption by 1,700 tons per year, the equivalent of over 650 Paris-Marseille flights.


The introduction of these new seats is part of Air France's global strategy aiming to restructure the organization of its short and medium-haul network, which represents close to 40% of the airline's passenger revenue and is an essential tool in its hub strategy.


This reorganized service, referred to as NEO ( New European Offer) was launched in March 2010. Eight months on, Air France notes that customer satisfaction levels are on the increase, notably among those travelling in Premium Eco class. The innovations on the website are also particularly appreciated.


The financial results are good. Premium Eco traffic is up 60% on European point-to-point routes, compared with Tempo Challenge figures during the same period, last year. At the same time, sales in Voyageur class have increased slightly while the trend in Premium Business is stable.


Within the framework of NEO, Air France has restructured its operations and repositioned its product to better meet travellers' new requirements, while retaining the Air France touch.


Restructured organization of short and medium-haul flights:


  • more intensive use of aircraft: at end-2010, short-haul aircraft will be equipped with new seats featuring an optimized structure and weight;
  • adapted networks: Air France has adapted its flight schedules at Paris-CDG in an aim to rationalize its medium-haul network for customers, who have become more price-sensitive but place less emphasis on flight frequencies since the crisis; 
  • reduced frequencies by using larger aircraft and increasing aircraft capacity.



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