Ascott recycles furniture for a good cause
Thursday 13, October 2011
Since its serviced residence business started more than 25 years ago, The Ascott Limited (Ascott), through various green and social efforts, has been doing its part for the environment and communities where it operates.
One of its serviced residences in London has recently embarked on a socially- innovative project to recycle and, at the same time, reach out to the underprivileged.
As part of Ascott‟s refurbishment programme in Europe and Asia, Citadines Trafalgar Square London is being restyled to give the apartments a new contemporary look and the public areas, a welcoming ambience synonymous with a homely living room.
“Stylish, modern furniture have been specially chosen to complement the new interior design. Hence, we were looking for an innovative yet socially responsible way to recycle the existing furniture, all of which are still perfectly usable,” said Mr Ben Adams, Residence Manager of Citadines Trafalgar Square London.
Working with social enterprise Exsel CIC, Citadines Trafalgar Square London has made the existing furniture available to low-income families in West Lancashire and other groups in need, such as victims of domestic abuse who are learning to live independently. Local charitable organisations within the wider community of Lancashire have also been supplied with the furniture for redistribution.
The furniture will also provide the raw materials for education and training in programmes relating to upholstery and upcycling. Instead of ending up in the local landfill, the recycling project has saved and redistributed over 40 tonnes of furniture to those who truly need it.
“While Citadines Trafalgar Square London gets a new look in time for the 2012 Olympics, we are glad to be able to recycle our existing furniture and help to improve the home conditions of the underprivileged. We hope that this will make a difference to the lives of the beneficiaries,” said Adams.
The newly refurbished Citadines Trafalgar Square London will be ready by January 2012. Located just steps away from Nelson‟s Column in Trafalgar Square, the serviced residence is a short walk from the Houses of Parliament, Big Ben and Westminster Abbey. It is close to Buckingham Palace, St James‟s Park and the National Portrait Gallery which houses one of the greatest European art collections in the world. Surrounding the serviced residence are busy streets lined with shops leading down to Covent Garden and Oxford Street. With its close proximity to the River Thames, Citadines Trafalgar Square London also offers easy access to the Southbank Centre and its wide selection of theatres, bars and restaurants, as well as the London Eye observation wheel.
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