Beach House, a revolutionary lifestyle hotel by Meliá Hotels International in Mallorca
Thursday 14, June 2012
Eight months after announcing a revolutionary project designed to transform tourism in Magaluf in Majorca, the Spanish hotel company will end in record time the first phase of the Calviá Beach Resort development by opening the Beach House Hotel, which will join the recently-renovated Sol Wave House Hotel to revive the Magaluf beachfront and become the first lifestyle destination on the island.
The Beach House Hotel is the result of the total transformation of the previous Majorca Beach Hotel. After four months of intense work, the hotel now presents a stunning and trendsetting new image, designed to offer a different and daring, adult-oriented experience, buzzing with energy, and with great social life. This is all guaranteed by the partnership with Nikki Beach, an amazing beach club famous worldwide for the festivals and parties it hosts in Miami, Marbella, or St. Tropez, and due to open in Mallorca on June 15.
The hotel and club lie alongside the sea, set in palm trees and pine trees, and its vast lobby is home to huge Balinese beds from which to listen to the hotel's resident DJ and enjoy dinner or a drink. The interior areas are divided by huge panels that simulate white coral, designed by the architect Alvaro Sans, author of exclusive resorts such as the Gran Meliá Palacio de Isora (Tenerife) or Paradisus Playa del Carmen (Mexico). This season, the Beach House offers a hundred oversize rooms (52 m2) with an entertaining and groundbreaking interior design, including a bathtub under the window from which to view the sea. The furniture has all been acquired in Mallorca as part of a clear commitment of the hotel company to boost the local economy, and includes an XL-size minibar, 32-inch TV, full connectivity for all kinds of mobile devices, and a private chill-out corner on the terrace.
The Beach House has been designed not only for relaxing by the sea, but also for having fun, meeting people, and enjoying every experience. The hotel is focused on adult guests, music, and entertainment, and aims to raise the bar for tourism quality in the destination. It offers refreshing dining options, a gym with personal trainers, yoga and pilates, reflexology, and even a pet service. The Beach House is also plugged in to social networks, allowing guests to share their experiences immediately with their friends, including a Facebook Totem, which allow guests to take pictures and share them on Facebook.
For Meliá Hotels International, the hotel and resort are examples of a bold commitment to reposition a mature destination in southern Mallorca, something which the Vice Chairman and CEO, Gabriel Escarrer, says “has been made possible thanks to the extraordinary potential of the Magaluf area, with one of the most beautiful beaches in Mallorca, surrounded by marinas, golf courses, and luxury residential areas, and also to the support of the Balearic Islands government and the municipality of Calvia, which have been instrumental in creating legal guarantees and an environment to attract investment and prepare everything in time for the summer season."
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