Brits vote Italy Most Inspiring Destination

Tuesday 16, March 2010


Brits vote Italy Most Inspiring Destination


According to a new survey, Brits have named Italy the most inspiring country to visit. Famous for its history, culture, art and cuisine, Italy seems to have everything we are looking for. America was voted the second most inspiring place, followed by Australia. France and Greece completed the top five.



And it seems inspiration is closer to home than first thought, as Europe was voted the most inspiring continent due to its diversity, culture and landscape. Asia and Africa took second and third places respectively.


The survey of 2,450 people, conducted by Ambi Pur, also found that it’s the landscape of a location that is considered the most inspiring element (57%) and that sight (50%) and smell (37%) are the senses most likely to trigger a holiday memory. In fact, a quarter of respondents said if they could capture one element of their holiday and bottle it, it would be the smell of the natural landscapes and local restaurants.


And now thanks to Ambi Pur, the expert in home fragrance, you can enjoy natural scents inspired by the world in your own home. The National Geographic range of fragrances includes three gorgeous and authentic scents inspired by tradition and natural wonders: Alaska Glacier Bay, Japan Tatami and Nevada Desert Flower.


You can now enjoy Japan Tatami and Nevada Desert Flower in the new format of fragrance reeds, which absorbs perfume from the bottle and releases it gently into the air to fragrance the entire room.


Japan Tatami and Nevada Desert Flower are also available in a single perfume plug-in, a 3volution plug-in (in the complementary fragrances of Japan Rituals and Nevada Desert Essence) and in a scented candle, made with natural vegetable wax. The new scent of Alaska Glacier Bay is available in an Ambi Pur single perfume plug-in and in a 3volution format.


The National Geographic home fragrance range is packaged in recycled, recyclable and biodegradable materials and is available from all good supermarkets and independent retailers.


The survey also found that a holiday has inspired people to completely redecorate their home (37%), change job (26%), move house (18%) and even emigrate (18%).






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