Business tourism will help offset carbon emissions in Malaysia

Friday 19, November 2010


Business tourism will help offset carbon emissions in Malaysia


Delegates attending business tourism events in Malaysia can now do their share for the environment by participating in the country’s first ever environmental program for business tourism.


Aptly named the Malaysia Business Tourism Green Program, this initiative is spearheaded by the Malaysia Convention and Exhibition Bureau (MyCEB). 


The Malaysia Business Tourism Green Program was launched in support of the government’s commitment to offset carbon emissions by 40% by year 2020. It is also in line with the Ministry of Tourism’s “1Malaysia Green, 1Malaysia Clean” campaign. 


“The program operated on the simple premise whereby the participating event’s delegates are given the opportunity to contribute a minimum USD $10.00 as part of event registration. Contributions collected will be channeled to the Forest Research Institute Malaysia’s (FRIM) tree planting activity which was readily established,” said the Minister of Tourism, YB Dato’ Sri Dr Ng Yen Yen. 


Business tourism refers to Meetings, Incentives, Conventions and Exhibitions (MICE). For a convention of 3,000 delegates and a donation of USD $10.00 per delegate, even if only 30% of the delegates choose to contribute, FRIM would be able to plant more than 270 trees in the event’s name. 


YB Dato’ Sri Dr Ng added “even the smallest contribution can make a positive difference in leaving an ongoing environmental legacy in Malaysia by preserving, conserving and protecting nature.” She further urged meeting planners and event organizers to participate in the program and to encourage event delegates to join in the efforts to green the earth in conjunction with their meetings and events in Malaysia. 


The first major international congress supporting the program was the 18th World Congress of Accountants 2010, hosted in early November. The Congress attracted approximately 6,000 delegates, making it the largest international congress in Malaysia for 2010. 


The Malaysia Business Tourism Green Program is under the purview of MyCEB, the country’s one-stop center to assist meeting and event planners to bid for and stage regional and international business tourism events in Malaysia. MyCEB aims to develop and position Malaysia as one of the world’s leading meeting, incentive, convention and exhibition destinations. 


For more information on meetings, incentives, conventions, and events in Malaysia, please visit



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