Celebrity Mentors take On Great Britons

Tuesday 10, May 2011


Celebrity Mentors take On Great Britons


Heston Blumenthal, Richard E Grant and Tracey Emin are searching for the best in British talent, to deliver a series of career defining opportunities as part of British Airways’ commitment to the London 2012 Olympic Games and Paralympic Games, as official airline partner.


Heston, Richard and Tracey launch the next stage of the BA Great Britons Programme – inviting aspiring chefs, scriptwriters and artists to apply for the chance to collaborate with them on one of three creative projects.  Entry is open until July 27, 2011, at


The successful winners will receive one-on-one mentoring from their celebrity expert, which will culminate in an opportunity to demonstrate their talent on British Airways flights in the run up to the London 2012 Games.


Taking inspiration from Michelin-star restaurant owner and chef Heston Blumenthal, the winner of the food category will produce a bold British menu served to millions of customers on board British Airways flights around the Games.


BA Great Britons food mentor, Heston Blumenthal, said: “I thrive on creativity and developing new and exciting dishes, and I’m looking to find someone who shares this enthusiasm. Together we will showcase British cuisine at its best and at 35,000ft!”


The winner in the film category will receive mentoring from esteemed actor, scriptwriter and director Richard E Grant, to write a short film. The final production will be broadcast to millions of customers on board British Airways flights in the run up to the Games, and showcased at the pre-show to the Olympic Games Opening Ceremony.


BA Great Britons film mentor, Richard E Grant, said: “This is a massive and unique opportunity to create a piece of film that will be seen by literally millions of people. I’m looking forward to discovering and working with a true talent to bring their idea to life.”


Finally, in the art category, Turner Prize nominated artist and Royal Academician Tracey Emin will mentor the winner. With Tracey’s support, the protégée will produce an iconic piece of artwork for the livery of 12 British Airways aircraft, flying millions of guests and teams in and out of London in the run up to the 2012 Games.


BA Great Britons art mentor, Tracey Emin, said: “I’m very excited to be an Art Ambassador for British Airways. It’s a brilliant opportunity to fly the flag and show the rest of the world how truly amazing British art can be.”


The BA Great Britons programme is open to Britons aged 16 and above. A panel of judges, including Heston, Richard and Tracey along with BAFTA, The Royal Academy of Arts and Taste Festival, will select a shortlist of finalists based on the entries. They will be judged on criteria including creativity, passion, experience and raw talent.


Luisa Fernandez, British Airways’ global sponsorship manager, said: “We’re proud to bring the most celebrated British talent together with some of the best up and coming British talent in the run up to the London 2012 Games.”


For further information on the BA Great Britons Programme, or to apply, please visit


British Airways is proud official airline partner of the London 2012 Games, Team GB and ParalympicsGB.


To access exclusive footage of the mentors, please visit:



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