China’s biggest photo exhibition kicks off at the Great Wall
Tuesday 28, September 2010
Holiday Inn marked its global "Stay You" campaign with the largest ever photography exhibition at the Great Wall of China.
Organised in partnership with Xitek.com, the world's largest Chinese photography portal, the "Stay You" photography exhibition is the biggest of its kind in China. It was the first time that the Great Wall - one of the Seven Wonders of the World and the greatest source of national pride - has hosted such a photo exhibition.
People submitted photographs that show them being themselves. Nearly 10,000 submissions were received over a six-week period. After a thorough selection process conducted by a panel of professional judges, 106 winning entries were presented in the Great Wall inaugural exhibition. This event attracted tens of thousands of participants when it took place on September 26.
China's biggest photography exhibition ever
The showcase piece, to be unveiled later in the exhibition, was created by China's top portrait photographer, Xiao Quan. "When I capture a moment with the lens, I work to expose the essence of my subject," he said. "My piece, discloses a lady's fundamental true being: she is relaxed, and just being herself."
"The Holiday Inn brand was again recently voted by business travelers as the best mid-market hotel brand in both Asia Pacific and in the world for the tenth consecutive year. Every three seconds somewhere in the world, a guest will check into a Holiday Inn. They love our friendly service, comfort and value and they want a place where they can be truly themselves. We are very pleased to hold this photo exhibition as a tribute to them," said Keith Barr, managing director of IHG Greater China.
The US$1 billion global programme to refresh the brand means that business and leisure travellers find that Holiday Inn offers even better quality and service. They will enjoy the new brand identities, contemporary lobbies and improved guest room facilities. Over 3,000 Holiday Inn and Holiday Inn Express hotels will complete the programme by the end of 2010.
The 71 Holiday Inn Hotels & Resorts and Holiday Inn Express in Greater China will be joined by another 40 hotels under these brands to open in the next 3 years with the new, refreshed and contemporary look.
While the brand relaunch focuses on uplifting the hotels' physical quality and services, the "Stay You" campaign pay tribute to all its guests and their individual lifestyle and needs.
Holiday Inn is an Official London 2012 Olympic and Paralympic Games Partner and will apply its hospitality expertise at all stages of these Games to deliver a warm welcome to everyone.
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