rotator
rotator
rotator
rotator
rotator
rotator
rotator
News

CPH’s new low-cost facility named “CPH Go”

Saturday 4, September 2010

 

CPH’s new low-cost facility named “CPH Go”

 

Copenhagen Airport’s new low-cost facility, scheduled to open on 31 October this year, has now officially been named “CPH Go”.

 

Until now, the low-cost pier has been known as “CPH Swift”, a working title which has now been changed to CPH Go, which clearly signals what it is all about: more cheap tickets to more destinations. 

 

When CPH launched its new low-cost concept about 18 months ago, we chose a working title specifically targeting low-cost carriers’ demand for swift airport turnarounds. The opening of the new low-cost pier is now less than two months away and it is time to focus on the passengers who will soon be using the new facility.

 

“The signal the new name is intended to give passengers is: more cheap tickets to more destinations. We therefore decided a while back that we would launch the low-cost pier under a new name once we got closer to the opening date. CPH Go is a name that describes the rationale behind the low-cost pier, namely the encouragement to travel,” said Henrik Peter Jørgensen, VP, Communications at CPH.

 

Growth in low-cost traffic

The Danish civil Aviation Administration recently approved the CPH Go passenger charge, and the 35% reduction compared with the existing passenger charge creates a basis for continuing growth in low-cost traffic at Copenhagen Airport.

 

The number of low-cost passengers at Copenhagen Airport is higher than ever before, and CPH Go is a major reason for the increase – even before the low-cost pier has opened its doors to the first passengers.

 

“In July, we reached 400,000 low-cost passengers in a single month, and the low-cost market share at Copenhagen Airport has grown steadily over the past year. When we talk to the low-cost carriers, they make it very clear, many new low-cost routes have been opened because we have announced the prospect of a dedicated low-cost pier, CPH Go,” said Henrik Peter Jørgensen.

 

In July 2010, the low-cost market share was 18.5%, and the market share for the first six months of the year was 17.6%, which was about 3% higher than in 2009.

 

Extensive tests behind name change

Before the decision was made to change the name to CPH Go, we tested the name on more than 450 persons. A test of several different proposed names showed that CPH Go is the name travellers like the best and which best signals the product offered at the low-cost pier, i.e. more cheap tickets to more destinations, and which is best in line with passenger expectations of Copenhagen Airport.

 

The test also showed that CPH Swift had not caught on with the population in general.

 

 

Bookmark and Share

 

^ back to top

 

Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.

 

Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.

 

Rooftop

Top 15 most spectacular hotel rooftop views

The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Transfers
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of Travelio.net on Facebook Bookmark and Share