Dance Industry fills an aircraft using Twitter

Tuesday 7, December 2010


Dance Industry fills an aircraft using Twitter


KLM is the world’s first airline to add a flight to its schedule following a bet on Twitter. The flight will depart for Miami on 21 March.


The action was prompted by the American “Spring Break” which this year will coincide with the Ultra Music Festival from 25 to 27 March, in Miami. The bet was a simple one. If the initiators could get enough people to reserve a seat on before 6 December, KLM would agree to add a non-stop flight from Amsterdam to Miami especially for the Dutch Dance Industry. The flight was filled within five hours and the counter now stands at 351 reservations.


“It became clear to KLM very quickly that the idea of a direct flight to Miami is a popular one among the Dutch Dance Scene. “It’s why we took on the bet!” said Martijn van der Zee, VP E-Commerce at KLM. “We can rightly call it a first — the first time KLM will deploy an aircraft following a request on Twitter. Social media are becoming more and more important to KLM to offer information and service to our customers.”



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share