Dubai embraces its Arabian heritage

Tuesday 9, November 2010


Dubai embraces its Arabian heritage


New developments and authentic Arabian culture side-by-side on the Dubai stand at World Travel Market.


This year’s World Travel Market (WTM) is set to be another exciting exhibition for the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM). With the largest stand in WTM’s Middle East section, standing at 630 square metres, the DTCM will be joined by 99 co-exhibitors across  61 booths – including some of Dubai’s leading hotels and resorts through to key destination management companies and sports facilities - illustrating the amazing breadth of Dubai’s offering. 


As well as showcasing the latest new developments in the emirate, Dubai will also demonstrate its deep-rooted cultural identity which is steeped in authentic Arabic traditions. For the first time, there will be a designated Culture and Heritage area on the stand; this will be a dynamic and engaging space playing host to a henna tattoo artist, two falcons, pictures of Old Dubai, mannequins in traditional Emirati dress and a calligrapher demonstrating the intricacies of drawing visitors’ names in Arabic script. Elsewhere on the DTCM stand, Emirati students will be on-hand to offer their local knowledge of Dubai with first-hand description of life in the emirate. 


With the stand offering such an exciting showcase of the many sides to Dubai, visitors can’t help but be inspired to see the emirate first-hand. And thanks to the DTCM, agents who visit the stand will be invited to enter a competition with the chance to win one of many amazing holiday packages to Dubai. Eligible entrants can win a holiday prize including a combination of flights with Emirates, accommodation and tours providing a unique chance to explore the contrasting sides to Dubai.


Alongside the competition, the DTCM will also be hosting a networking breakfast for some key tour operators during WTM. This event will provide an invaluable platform for introductions to some of the key co-exhibitors on the stand, which include; The Royal Amwaj Resort & Spa; Jumeirah; Atlantis, The Palm; Gulf Adventures Tourism and Dubai Shopping Festival. 


WTM will also provide the platform for unveiling the DTCM brand’s new “look and feel” – Definitely Dubai – to the UK market with the visual identity being showcased on the Dubai stand. And later this year for the UK market, content will be added to the existing consumer friendly website ( featuring UK specific information on air travel, promotions and tour operators that feature Dubai.


New for 2010 is the introduction of the DTCM’s official charitable partner, international water-aid charity Just a Drop. Its presence will be felt throughout the exhibition, with Just a Drop water served to visitors to the Dubai stand along with a request for charitable donations to help the DTCM’s commitment to raise £7,000. On-stand initiatives aside, Ian Scott, director UK and Ireland for the DTCM will be canvassing support and sponsorship for his own marathon fundraising effort for Just a Drop – running the Dubai Marathon which takes place on 21 January 2011 in Dubai. To wear while running the marathon, on Wednesday 10 November, Ian will be presented with an official Just a Drop branded T-shirt by the charity’s founder and chairman, Fiona Jeffery, who is also chairman of WTM.


Ian Scott, the DTCM’s director for UK and Ireland, comments on the importance of WTM and Dubai’s involvement in the event: “At this year’s World Travel Market, the DTCM will be joined by many of Dubai’s leading industry partners which are key to the continued success of the emirate. WTM provides an excellent platform for us to promote Dubai and showcase its diversity, reinforcing its position as one of the world’s most important tourism destinations. The exhibition will specifically enable us to discuss marketing plans for 2011 with our principal tour operator partners. These are exciting times for Dubai, with strong growth in 2010 and many inspirational developments scheduled for 2011, so we have lots of good news to communicate."



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