easyJet and lowcosttravelgroup announce a strategic agreement
Wednesday 10, November 2010
easyJet and Lowcosttravelgroup announce a 3 year agreement to combine easyJet’s low fares and convenient flights with Lowcost’s great value and high quality accommodation to offer the consumer competitively priced, flexible and convenient holidays across easyJet’s network.
By bringing together easyJet, with its huge European network of low fares and convenient flights and Lowcost’s world class technology, award winning accommodation and transfer programmes, consumers will be able to book an impressive range of flexible holidays through a single web site, easyjet.com, supported by a state of the art call centre.
easyJet holidays will be marketed to easyJet’s 50m+ customers through a range of on and off line marketing channels to create a major holiday business across Europe. The proposition will be launched in the UK early in 2011.
As well as its extensive and great quality accommodation and transfers, Lowcost will provide specialist marketing, call centre and customer service expertise to create a major force in the rapidly growing online market for flexible holidays. Lowcost will provide attractively priced, top quality accommodation across European city and beach destinations to meet a wide range of customer needs.
easyJet CEO Carolyn McCall said “We see a significant opportunity to further grow our ancillary revenues, by offering our customers a huge range of flexible and low cost beach and city holidays. This will be based on our extensive, convenient flight schedule and Lowcosttravelgroup’s great quality, competitive accommodation and transfers. We are delighted to have signed this 3 year pan-European deal with one of the leading lights in the travel industry. Their product range is a perfect fit with easyJet’s low fares and convenient flight programme”.
Paul Evans, CEO of Lowcosttravelgroup commented “We are very proud to have been selected to work with easyJet to create a new and exciting holiday brand in the travel industry. Lowcost’s significant growth over the last 5 years has demonstrated the huge demand for good value, flexible and convenient holidays and combined with easyJet’s respected brand, we believe we can create a very significant player in this market.”
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