Empire State Building Observatory unveils state-of-the-art multimedia experience
Thursday 20, February 2014
Empire State Building Observatory today announced the launch of its new Multimedia Experience which guides visitors through the icon's extraordinary exhibits and views with additional depth on the building's history.
Created by industry leader Antenna International, the multimedia tour is included in the admission price and given to each guest to enhance the once-in-a-lifetime visit to the World's Most Famous Office Building, with its unrivaled views from the very center of New York City. The state-of-the-art technology adds to guests' already unforgettable experience with a contemporary educational approach.
First-in-class technology is combined with consumer-friendly navigation on a handheld device. As visitors travel throughout the building, the tour offers an audio and visual companion through four educational areas: the recently enhanced Sustainability Exhibit, the "Dare to Dream" Exhibit about the historic construction of the building, and concludes with the world-famous 86th and 102nd Floor Observatories. "Fun" and "Info" sections of the app, along with several videos, image galleries, quizzes and maps showing points of interest nearby, make for an even more engaging and entertaining visit. The Multimedia Experience allows visitors to select their experience in English, Spanish, French, Italian, Mandarin, Portuguese, Japanese and Korean.
"Our millions of visitors from around the world can now experience the same level of first-in-class technology we have brought to the entire building with our massive Empire State ReBuilding program. The multimedia, handheld device adds to the already unforgettable experience," said Anthony E. Malkin, Chairman, President and CEO of Empire State Realty Trust, Inc. (NYSE: ESRT). "This is just the latest gift for ESB fans. With the new multimedia offering, guests will gain a deeper knowledge of the building, its place in history and its leadership today."
The Empire State Building Observatory enlisted Antenna International, the global expert in its field, to create the new tour. Antenna International has created similar tours at 1,200 cultural sites and institutions around the world, from the Louvre to Alcatraz, for more than 60 million visitors every year.
"Antenna International is honored the Empire State Building partnered with us to develop this one-of-a-kind experience for their valued guests to enjoy," said Mark LoGiurato, General Manager, Americas, Antenna International. "We are proud to bring our expertise and groundbreaking technology to such a renowned global icon. We are thrilled to add this landmark to the hundreds of destinations we work with around the world."
Visitors are given the Multimedia Experience free of charge with admission to the Observatory immediately at the beginning of their experience.
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