European tourism buyers expect Olympic slump
Thursday 11, November 2010
The European Tour Operators Association (ETOA) ran a snapshot survey of 200 leading tour operator buyers at its annual Global European Marketplace on Friday asking what effect they estimated the Olympics would have on their business in 2012 compared with 2011 in the top European inbound destinations.
The following emerged:
Tom Jenkins, Executive Director, ETOA said: “Every Olympic Games in the past has misled perceptions of what will happen. No Olympic Games has been able to estimate demand with any accuracy. Every city has believed that more foreign visitors will come than actually materialise. Thus the principal danger of a Games is the imbalance between perception and reality. The good news about these figures is that there is a sharp divergence of opinion and we are still 21 months away from the event. This gives us time to understand what might happen and to create a realistic set of criteria within which negotiations and sales can take place. So, whilst much of this survey is alarming, what it indicates is a vibrant industry searching for the right answers.”
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