Europe's Most Famous Secret and New Early Booking Campaign
Friday 16, April 2010
For the first half of 2010, the Algarve Promotion Bureau has launched an integrated campaign to ensure that the Algarve is at the forefront of consumers' minds when booking their holiday for 2010.
The Algarve, derived from the Arabic terms 'Al Gharb' meaning 'The West', is situated in the extreme south of Portugal. The region is a delight to visit all year round with the golden sandy beaches on the coast offering a haven for sun seekers whilst the sleepy hillside villages further inland offer peace and tranquillity for those looking to get away from the stresses and strains of everyday life.
This year sees the Algarve kick starting 2010 with a new campaign presenting the 'Algarve: Europe's most famous secret'. A number of locals are involved in the campaign spreading the 'secret' and using their first-hand knowledge of the region to tell visitors from Portugal and abroad what the Algarve has to offer. The region has invested 300,000 Euros in the new campaign, which has already been launched in Portugal. With its breathtaking coastline, natural landscapes and traditional gastronomy, the Algarve provides an authentic holiday experience - a concept the locals are very proud of.
For more information and to book Algarve holidays, please visit: www.bookingalgarve.co.uk
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