Eurostar evolves advertising campaign launching 25 February
Thursday 24, February 2011
Eurostar, the high-speed passenger service that links the UK with the Continent, will launch the second wave of its brand campaign, “Exploring is beautiful” on Friday 25 February, 2011.
Developed by Fallon, the campaign will be rolled out across cinema, radio, outdoor, online, CRM and social media.
The work builds on the success of last year’s campaign which introduced the viewer to a young girl searching for animals who will talk to her (cinema ad). The creative is designed to inspire travellers to venture beyond Eurostar’s core destinations and positions high-speed rail travel as the short-haul option for the future.
The campaign is an invitation to explore Europe by Eurostar, using convenient high-speed rail connections to city centre destinations beyond Brussels and Paris. An evolution of the previous campaign will see this wave highlight specific connecting destinations including Avignon in the heart of Provence and Strasbourg in the Alsace region of France.
The fully integrated campaign, activated through a broad mix of media, will offer an inspirational take on destinations further afield, all easily accessible from St Pancras International, connecting via high-speed rail in France.
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.