Expedia.com 2010 summer sale puts the 'Book' in Facebook
Friday 14, May 2010
Expedia.com announced the launch of its 2010 Summer Sale, the largest promotion in the company's history based on number of participating hotels.
Expedia.com is offering up to 40 percent off more than 7,400 hotels from around the world, including hotels in destinations voted on by Expedia Facebook fans in a recent poll. To take advantage of the Summer Sale, travelers should book by June 29, and travel by July 31.
"Our Summer Sale promotion is intended to give travelers a strong financial incentive to book the trip they desire – the one they may have been waiting to take for years now. And this year we decided to leverage Facebook to let travelers pick the destinations they most desire and to structure the Summer Sale promotion around those destinations," said Tim MacDonald, senior vice president and general manager, Expedia.com.
Expedia.com conducted a recent Facebook poll that asked users, "Where do you most want to go this summer?" The Summer Sale features hotels in the most popular destinations cited by poll respondents. Those destinations include:
2. New York
3. Las Vegas
Beaches & Tropical Destinations
2. Miami/Fort Lauderdale
3. Dominican Republic
While these destinations will be a focus of the sale, the Expedia 2010 Summer Sale features sales on thousands of hotels in destinations all over the world.
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