Extra ‘scent’sory perception from Asia’s hoteliers to bring holidays to life
Monday 8, November 2010
Travellers to Asia have a nose for a good smell as the continent’s tourism industry looks to scent as a means of differentiation and to boost loyalty, predicts the WTM Global Trends Report 2010.
The report, in conjunction with Euromonitor International, predicts scents will play an ever-increasing role in the Asian tourism industry with a number of travel providers using scents to create a unique experience, trigger emotions and deepen brand loyalty.
Hotels across the region are developing bespoke scents to evoke different locations, time of day, mood and purpose.
The region is already seeing an upward trend in fragrance and air care sales with their value set to increase to £1.9 billion and £944 million respectively by 2014.
Scent delivery technology is also developing with the latest systems able to provide up to five fragrance options per room at specific times during the day.
Citrus and peppermint have emerged as popular morning smells while jasmine and vanilla are increasingly viewed as more natural alternatives to sleeping medication.
The Scent Hotel in Thailand’s Koh Samui has evolved from its origin as a scent market stall into a boutique hotel heavily focused on fragrance.
Marriott International offers different scents according to its airport, city and beach properties while InterContinental Hotels encompasses local, natural scents for its range.
World Travel Market Chairman Fiona Jeffery said: “Asian travel companies have always had a deep service ethic and introducing scents is the latest extension of this. Increasingly demanding consumers seeking different experiences will be drawn towards holidays that appeal to all the senses.”
Euromonitor International Head of Global Travel and Tourism Research Caroline Bremner said: “We can see airlines, tourism boards and other travel companies taking advantage of the power of smell for an enhanced customer experience. The future is fragrances emitted by mobile phones with trials already underway in Japan.”
Click the link below to view this press release in video format and access the html embed code which will allow to insert this video onto your own website: www.wtmlondon.com/scent
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.