Extra ‘scent’sory perception from Asia’s hoteliers to bring holidays to life

Monday 8, November 2010


Extra ‘scent’sory perception from Asia’s hoteliers to bring holidays to life


Travellers to Asia have a nose for a good smell as the continent’s tourism industry looks to scent as a means of differentiation and to boost loyalty, predicts the WTM Global Trends Report 2010.


The report, in conjunction with Euromonitor International, predicts scents will play an ever-increasing role in the Asian tourism industry with a number of travel providers using scents to create a unique experience, trigger emotions and deepen brand loyalty.


Hotels across the region are developing bespoke scents to evoke different locations, time of day, mood and purpose.


The region is already seeing an upward trend in fragrance and air care sales with their value set to increase to £1.9 billion and £944 million respectively by 2014.


Scent delivery technology is also developing with the latest systems able to provide up to five fragrance options per room at specific times during the day.


Citrus and peppermint have emerged as popular morning smells while jasmine and vanilla are increasingly viewed as more natural alternatives to sleeping medication.


The Scent Hotel in Thailand’s Koh Samui has evolved from its origin as a scent market stall into a boutique hotel heavily focused on fragrance.


Marriott International offers different scents according to its airport, city and beach properties while InterContinental Hotels encompasses local, natural scents for its range.


World Travel Market Chairman Fiona Jeffery said: “Asian travel companies have always had a deep service ethic and introducing scents is the latest extension of this. Increasingly demanding consumers seeking different experiences will be drawn towards holidays that appeal to all the senses.”


Euromonitor International Head of Global Travel and Tourism Research Caroline Bremner said: “We can see airlines, tourism boards and other travel companies taking advantage of the power of smell for an enhanced customer experience. The future is fragrances emitted by mobile phones with trials already underway in Japan.”


Click the link below to view this press release in video format and access the html embed code which will allow to insert this video onto your own website:



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share