Facebook more popular than Google: The Big News not so big after all

Wednesday 7, April 2010


Facebook more popular than Google: The Big News not so big after all


In a recent blog posting on, Max Starkov, president and CEO of Hospitality eBusiness Strategies, explained and explored the recent news that surpassed as the most popular Web site in the United States.



For the week ending March 13, 2010, Facebook received 7.07% of all site visits, compared to Google’s 7.03% share of visits, according to Experian Hitwise.


After this news broke, the hospitality industry was abuzz with excitement and intrigue. Many HeBS clients inquired about Facebook’s importance and whether or not they were missing advertising opportunities on the site.


Though HeBS agrees Facebook has experienced tremendous growth and believes the social medium is here to stay, it is not going to replace Google as a travel planning tool anytime soon.


The reason is simple: when consumers want to buy books online, they go to When they want new laptops or PCs, they consult, or


When people plan travel, they turn to:

  • Search Engines: Google, Yahoo, Bing
  • Meta Search Engines:
  • OTAs: Expedia, Orbitz, Priceline, etc.
  • Major hotel brand websites:,, etc.
  • Independent/boutique/luxury hotel Web sites
  • Consumer review sites like to check out what their peers think of certain hotels, once they have narrowed down their choices
  • Social media marketing, including Facebook and Twitter, is an important component of any hotel’s marketing mix and is part of a comprehensive Direct Online Channel strategy; however, its ROI is not direct revenue but buzz generation, brand-building, customer engagement, etc.


To read more about consumer travel planning behavior and the importance of a realistic and comprehensive social media marketing strategy, please click here to read “Facebook More Popular Than Google: The Big News Not So Big After All” on




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