Facebook more popular than Google: The Big News not so big after all
Wednesday 7, April 2010
In a recent blog posting on HotelsMag.com, Max Starkov, president and CEO of Hospitality eBusiness Strategies, explained and explored the recent news that Facebook.com surpassed Google.com as the most popular Web site in the United States.
For the week ending March 13, 2010, Facebook received 7.07% of all site visits, compared to Google’s 7.03% share of visits, according to Experian Hitwise.
After this news broke, the hospitality industry was abuzz with excitement and intrigue. Many HeBS clients inquired about Facebook’s importance and whether or not they were missing advertising opportunities on the site.
Though HeBS agrees Facebook has experienced tremendous growth and believes the social medium is here to stay, it is not going to replace Google as a travel planning tool anytime soon.
The reason is simple: when consumers want to buy books online, they go to Amazon.com. When they want new laptops or PCs, they consult Dell.com, Apple.com or BestBuy.com.
When people plan travel, they turn to:
To read more about consumer travel planning behavior and the importance of a realistic and comprehensive social media marketing strategy, please click here to read “Facebook More Popular Than Google: The Big News Not So Big After All” on HotelsMag.com.
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