Finnair selected as best airline in China
Friday 24, September 2010
The Chinese magazine Voyage, aimed at business and luxury travellers, has selected Finnair as best airline.
The award was granted in the We Change Travelling category of the 2010 Travel Brand Competition. The winner was selected by readers and a committee of experts.
In recent years, a key part of Finnair's strategy has been strengthening the company's position in the Asian market and particularly in traffic between Europe and Asia. Chinese traffic, moreover, is one of the most important elements of Finnair's Asian strategy.
"The award confirms that Finnair is a highly valued airline in China; our brand recognition has increased significantly in the country and our service is competitive in the Asian market," says Mikko Rautio, Finnair's Sales Manager, China.
Asian economies have grown enormously and Asian consumers are rapidly becoming more affluent. Of the world's 25 fastest growing cities in terms of economy, 24 are in Asia, and the Asia-Europe traffic segment important for Finnair already has 15 million travellers per year.
"Finnair's potential market in Asia is 600 times larger than the Finnish market, and there are already 100 million luxury consumers in China," explains Rautio.
Voyage magazine is part of SEEC Media Group Ltd, one of China's most significant media groups. The magazine's circulation is 582,000 copies per month, and the magazine is also published on the internet. Voyage's readership covers a large section of the Chinese elite, including business leaders.
Finnair has successfully expanded its route network in China and has flown direct to Beijing daily since 1988. Finnair flies daily from Beijing, Shanghai and Hong Kong via Helsinki to more than 50 European destinations.
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