France: a 100 percent organic wakeup at Mercure
Tuesday 8, February 2011
An organic Sencha Chinese green tea or a 100 percent Arabica Max Havelaar organic coffee? This month, more than 180 Mercure hotels in France have adopted a new 100 percent organic breakfast offer.
Served in open buffet form or in the room, this first meal of the day is intended to be complete, healthy and balanced and was specifically planned by a dietician.
The 100% organic wakeup, available every day from 6:30 a.m., allows the brand not only to meet growing client expectations on this topic, but also to help create a reflex for light, healthy, natural food first thing in the morning as the ideal way to start the day off right.
Enhanced by fresh, colourful promotional displays in the hotels, the new breakfast promises to enjoy great success, as consumption of organic products is growing by more than 10% per year in France.
On the menu for a 100% organic breakfast:
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