France Online Travel Report 2010
Wednesday 30, June 2010
In 2009, the percentage of online bookings for both business and leisure travel increased slightly to 33% relative to the total travel market. In addition, French based internet travel sites generated 25% of all online revenue. These numbers are expected to increase further in 2011.
In the fourth quarter of 2009 Opodo, with 1.6 million unique visitors, replaced Expedia in the Top 5 ranking of online travel agencies. Competition is also increasing because many traditional travel agencies continue to expand their online services. As evinced by “France Online Travel Report 2010“, the preferred strategy of most companies is external growth. French online travel provider Go Voyages, which expects to considerably increase its revenue for 2009/10 by approx. 30%, does not exclude the option of company takeovers. Easyvoyage.com, the French internet portal dedicated to travel, seeks to expand as well through acquisitions.
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