Google plans to show hotel prices on Google Maps
Thursday 25, March 2010
Google has started experimenting with a new feature that will result in showing specific prices for selected hotel listings. The feature is being made available to visible to a small portion of users.
With this feature, when users search for hotels on Google Maps, they will be able to enter the dates they plan to stay and see real prices on selected listings.
According to Andrew Silverman, product manager, one can click on the price to see a list of advertisers who have provided pricing information for that hotel, indicated by the “Sponsored” text, and click through to reserve a room on the advertiser’s site.
“By showing you this relevant hotel rate information directly in the Google Maps results panel we hope to make this aspect of your trip planning more speedy and efficient - so you can get where you're going and enjoy your travel destination,” wrote Silverman on Google’s blog.
This new feature will not change the way that hotels are ranked in Google Maps. Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors, regardless of whether there is an associated price.
Google will evaluate the usefulness and effectiveness of this new feature based on both data and feedback, and hopes to make it available to more users and offer prices from more partners over time.
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