rotator
rotator
rotator
rotator
rotator
rotator
rotator
News

Google’s dominance of European travel to be challenged by mobile

Monday 8, November 2010

 

Google’s dominance of European travel to be challenged by mobile

 

Mobile phone manufacturers are poised to take over from Google as the most powerful technological players in the European travel and tourism industry, reveals the WTM Global Trends Report.

 

The report, in association with Euromonitor international, predicts increasing smartphone penetration across Europe will drive a shift in power from search giants such as Google to smartphone developers and manufacturers.

 

Devices such as the iPhone and the development of location-based applications are already revolutionising the travel industry, with smartphone penetration expected to reach 92% in Europe by 2014, according to Ovum, and mobile web browsing set to overtake PC internet access in the same year.

 

The increasing importance of mobile is likely to displace giants such as Google as consumers increasingly view social media such as Facebook as a portal to access all their information as well as seek to access travel via purpose built applications.

 

Smartphone Travel Usage Research from 2010 reveals 34% used their mobile device to find travel information, 29% to check reservations and 25% to book accommodation according to compete.com. 

 

In addition, the European Commission has promised action on high international roaming costs, seen as the biggest obstacle to the trend, if mobile networks do not take steps to bring down costs themselves.

 

World Travel Market Chairman Fiona Jeffery said: “The importance of mobile phones continues to grow as people use them not only to make calls but take pictures, browse the internet and increasingly for travel and tourism related mobile location-based applications.”

 

“This trend will only continue and, as the WTM Global Trends Report predicts, will see smartphone manufactures become more important to the industry than search engines as consumers search for travel related information in a different way.”

 

Euromonitor International Head of Global Travel and Tourism Research Caroline Bremner said: “By 2015, 50% of European travellers are forecast to use a smartphone to find travel information and/or make reservations. Mobile developers and manufacturers are well placed to get a slice of the pie.”

 

Click the link below to view this press release in video format and access the html embed code which will allow to insert this video onto your own website: www.wtmlondon.com/mobile

 

 

Bookmark and Share

 

^ back to top

 

Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.

 

Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.

 

Rooftop

Top 15 most spectacular hotel rooftop views

The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Transfers
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of Travelio.net on Facebook Bookmark and Share