Great Hotels of the World introduces innovative ‘Niche content hubs’ to leisure marketing strategy
Friday 15, October 2010
Great Hotels of the World the London-based hotel sales and marketing alliance has announced a series of innovative changes to its sales and marketing strategy in the leisure sector based around the vision of developing a series of ‘niche content hubs’.
Great Hotels of the World intends to leverage online and social media communities for various leisure travel niches to build relationships with travellers and drive demand to member hotels.
With its core marketing message as ‘Find your niche’, Great Hotels of the World will launch a series of niche websites that will act as hubs for user interaction via social media platforms. The websites will be supported by bespoke presence on Facebook, Twitter, You Tube and Flickr, thus becoming a rich media portal for travellers to share information and content across social media platforms.
Great Hotels’ new niches include Golf, Spa, Romance, Honeymoon, Heritage, Lakes & Mountains, Gourmet, Art & Design and Weekend. Hotels may join as many niche collections as their property fits into.
In addition to the niche websites and a feature on (http://www.ghotw.com), Great Hotels of the World will provide member hotels with exclusive ways to display their property on major online travel agent sites and bespoke niche booking websites through exclusive relationships and agreements.
Carly Gotz, group director sales & marketing at Great Hotels of the World says “The average social media strategies are based on a single platform, but our strategy aims to integrate the power of many platforms through our innovative ‘niche content hubs’. For example, a traveller who knows they want to go on a gourmet break but isn’t sure of the destination can watch relevant videos on You Tube, see pictures on Flickr, read reviews and comments on Facebook and browse offers on Twitter giving them information and inspiration for their next trip. We’re the first hotel sales and marketing alliance to implement a strategy like this and our ‘niche content hub’ sites will build bridges across social media platforms.”
The development of Great Hotels of the World’s leisure marketing strategy follows the recent consolidation of brands to create one global marketing alliance – Great Hotels of the World.
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