Great Hotels of the World introduces niche lifestyle websites
Friday 5, November 2010
Great Hotels of the World, the global hotel sales and marketing alliance, is to launch a series of community-based and highly targeted niche leisure travel websites as part of their innovative new marketing strategy.
With one website for each of the new leisure niche collections, the sites are part of Great Hotels of the World’s vision of creating a series of ‘content hubs’ and will utilise online and social media communities to drive demand to member hotels. They will provide a place for like-minded travellers to find inspiration for their next trip and to share information with a mix of editorial and community-focused interaction, destination, activity and hotel reviews, photos, videos, maps, articles and special offers.
Formerly concentrating their hotel collections on Golf, Spa and Romantic niches, Great Hotels of the World has extended their leisure travel collections and websites in response to demand from consumers for more experiential and sophisticated travel. The new websites and collections will be known as ‘Pure’.
Carly Gotz, group director, sales and marketing at Great Hotels of the World, comments, “The last decade has seen tremendous change in the way people are booking leisure travel. Our research shows that an increasing number of consumers are planning holidays around specific experiences which in turn influences the way hotels are searched for online. Our new ‘Pure’ websites will appeal to these travellers and make it easier for them to find suitable hotels online. Most social media strategies are single platform, but our websites will integrate the power of all of the most popular social media channels through one ‘Pure’ website for each niche.”
The ‘Pure’ websites will launch at the end this year and the collections include Pure Golf, Pure Spa, Pure Romance, Pure Honeymoon, Pure Heritage, Pure Lakes & Mountains, Pure Gourmet, Pure Art & Design and Pure Weekend.
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