Hamburg Airport wins European Routes Marketing Award 2010
Friday 14, May 2010
Hamburg Airport’s Aviation Marketing team is amongst the winners of this year’s Routes Marketing Award. Dr Jörgen Kearsley and his team were double winners.
After Hamburg Airport had already received the coveted trophy for the "Central Europe" category, northern Germany's largest airport managed to top even this success: Ham-burg Airport won the highest accolade, the Award for All of Europe, prevailing over such airports as Zürich, Vienna, Athens, Brussels, Amsterdam and Copenhagen. There are around 700 participants at the conference, including representatives of around 75 airlines and some 200 airports.
"What makes the Routes Award so unique is the fact that the winner is chosen by our customers, the airlines. Being the overall winner for Europe is the highest praise we could receive for our work. Currently, around 60 airlines connect the airport with 125 destinations worldwide. This extensive route network is the result of the dedicated ef-forts of our Aviation Marketing department. For the departmental team, the Routes Marketing Award 2010 is proof that innovative ideas and dedication pay off," declares Michael Eggenschwiler, CEO of Hamburg Airport, delightedly.
The European Routes Award recognises, amongst other things, Hamburg Airport's commitment to the development of new marketing tools. A new companies database, for example, provides the airport and airlines with detailed information on the travel behaviour of local businesses. And innovative analysis techniques make it easier for airlines to decide to fly to Hamburg. The Aviation Marketing Team focused attention on the beautiful city of Hamburg by producing a music video – a cover of the classic song, "Auf der Reeperbahn Nachts um halbeins" – and sending it to the airlines. There was a very positive response to the filming locations: the airport, the Landungsbrücken wharves and on the Reeperbahn. Last but not least, the Aviation Marketing team gar-nered points with its professional presentation in Toulouse. Dressed in characteristic Hanseatic maritime style, Hamburg Airport's team is still speaking with its airline part-ners today, as the conference draws to a close.
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