HeBS Announces Launch of Boomerangs Hotels’ GuestHouse International Brand Website

Wednesday 2, June 2010


HeBS Announces Launch of Boomerangs Hotels’ GuestHouse International Brand Website


“Boomerang Hotels is in the midst of aggressive national and international expansion, and the CMS that Hospitality eBusiness Strategies custom developed allows us to add new properties within minutes,” said Brendan Watters, President and CEO of Boomerang Hotels.


“Our new website is not just beautiful and functional; we also thoroughly believe it will change the way we do business. We are convinced the investment will benefit our franchisees immensely. It is one of the integral parts of our commitment to better serve our franchisees. I believe that if our franchisees make money, then we will make money. This new website is a great vehicle for us to deliver revenue to our properties and therefore enable our franchisees to succeed.”


Here are a few of the innovative features of the new brand website:


  • Award-winning design with a modern wide-screen layout
  • Rich visual content including Flash animations, video and visual galleries
  • Search engine optimized copy for premier placement on the search engines
  • Easy to use, consistent 5-tiered navigation addressing all key customer segments
  • Significantly enhanced textual and destination content on the new website: compared to the previous site, this brand website increased from 100 to over 800 pages of content
  • Advanced hotel search functionality which incorporates enhanced city and state search
  • Customized, state-of-the-art, content management system (CMS), the most advanced in the industry today. The new CMS allows the brand to add and edit both textual and visual content on a 24/7 basis, add new hotel properties within minutes, publish/un-publish pages and hotel mini-sites, control the featured special and promo tiles, manage the photo selection on property pages and photo galleries, manage SEO and Omniture Analytics on every page, and more
  • World-class website analytics and campaign tracking by Omniture
  • Fully integrated hotel search and online reservations functionality
  • Interactive mapping and hotel directions


The website targets all of GuestHouse International’s key customer segments including leisure and business travelers looking for hotels that provide superb value at affordable prices. Additionally, the website targets family travelers with special ”tips for traveling with kids” as well as Travel Agents, Meeting & Event planners, and Group Travel planners. Properties are located in convenient locations with over 60 properties across 24 states.


“HeBS worked closely with Boomerang Hotels to find the best solution to fit their business needs: a website that boasts not just award-winning design based on industry best practices, but that is also fully editable by the brand itself. The concept for The GuestHouse International website includes a customized, cutting-edge Content Management System that allows the brand to add and edit textual and visual content on a 24/7 basis. This CMS enables the brand to make changes and additions to the website on their own, allowing them to react to the ever changing marketplace within seconds. We look forward to a continued successful partnership with Boomerang Hotels, and will be launching an aggressive Internet marketing strategy to promote the new website and generate much-needed online revenues,” said Max Starkov, HeBS president and CEO.



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