Hotel marketers plans to attract travelers in 2011
Wednesday 23, February 2011
TripAdvisor announced the results of its first annual survey of more than 1,000 U.S. accommodation owners - hoteliers, B&B owners and innkeepers - who revealed their plans to attract travelers in 2011 and increase repeat customers.
According to the TripAdvisor survey, most property owners expect room rates will either hold steady (51 percent) or decrease (four percent), while 45 percent expect rates to increase. Yet, owners appear to be investing in their properties, as 61 percent said they are planning renovations to the interior of their properties in 2011. Forty-two percent of survey respondents said they are planning renovations to the exterior of their properties this year.
Most owners also appear to be embracing online engagement with consumers, as 57 percent expect their social media marketing budgets to increase this year versus last year. Thirty-seven percent with social media budgets expect them to stay the same, and only six percent anticipate social media budget cuts. Meanwhile, virtually all owners surveyed (99 percent) plan to respond to online guest reviews.
Survey respondents also offered insights into a range of other hospitality industry trends, from mobile marketing to plans to implement green programs this year.
Mobile Marketing is a Growing Trend
Responding to Online Guest Reviews in 2011
Getting Noticed Online with Photos
Deals Owners Plan to Use Most Often This Year to Attract Guests
Few Planning to Charge Consumers Additional Fees
Accommodation owners seem to be meeting a key consumer demand - staying connected while traveling
Eco-Friendly Programs on the Rise in 2011
“TripAdvisor’s first annual Accommodation Owners Survey suggests that the hotel industry is still being affected by a slow economy, as the majority of respondents don’t foresee room rate increases this year,” said Christine Petersen, president of TripAdvisor for Business. “Yet, savvy hoteliers are attempting to stand apart from the crowd by embracing social media, launching mobile marketing features and offering the programs consumers demand most.”
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