Iberia and Turespana sign agreement to promote Spain abroad
Friday 14, May 2010
Iberia Chairman Antonio Vázquez and Spain's Secretary of State for Tourism signed a cooperation agreement to carry out joint advertising and marketing actions in order to promote tourism and increase air passenger traffic to Spain.
The agreement calls for a joint advertising campaign and other marketing actions to be carried out by Turespaña, Spain's official tourism promotion agency. The campaign will last for one year and will target Italy, France, Russia, the United States, Argentina, Mexico, and Brazil.
Iberia will provide travel to foreign journalists, tour operators and travel agents to Spain as part of the promotion efforts. Iberia may participate alongside Turespaña in 16 holiday travel trade fairs to be held in several countries in the course of this year.
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