Iberia customers can now fight malaria, AIDS and other life-threatening diseases
Thursday 19, May 2011
Iberia is the first airline to join MASSIVEGOOD, which was created by the Millennium Foundation to raise additional funds to reach the health-related Millennium Development Goals set by the United Nations: to fight and treat life-threatening diseases including HIV/AIDS, malaria and tuberculosis, to reduce infant mortality and to improve maternal health.
The Millennium Foundation, governed by a board composed of representatives from donor and recipient governments, the World Health Organization, the Bill & Melinda Gates Foundation and other organizations, launched MASSIVEGOOD with the travel and tourism industry so that customers could make micro-donations to improve global health when they make travel bookings.
As of today, every time Iberia customers in Europe and the USA make travel arrangements on www.iberia.com, they will see a MASSIVEGOOD donation box, where with just one “click”, they can make a donation of anywhere between 2 and 300 euros which will help in the fight against diseases like malaria, tuberculosis and HIV/AIDS. Currently, donations collected by MASSIVEGOOD go to the “Niños Sin Malaria” (Children without Malaria) campaign in collaboration with the Spanish Red Cross. Funds will be used by the Red Cross to prevent, diagnose and treat malaria among children in Tanzania and Gambia.
Every 45 seconds a child dies of malaria –a disease which is both preventable and curable. According to Red Cross data, just six euros can purchase a bed net to protect an entire family against mosquitoes and 20 euros can buy the treatment needed to cure a child of malaria.
In addition to supporting MASSIVEGOOD, Iberia is committed to reach the Millennium Development Goals through other projects like its NGO “Mano a Mano” (Hand to Hand) which mostly works in Latin America, as well as its partnerships with various institutions like the Make a Wish Foundation in Spain and the Carlos III National Cancer Research Centre (CNIO).
Internationally, MASSIVEGOOD is supported by the United Nations World Tourism Organization (UNWTO) and major travel and tourism companies and institutions, and works with the most important international health organizations like the Red Cross.
In Spain, MASSIVEGOOD is supported by major travel and tourism companies and organizations (online travel portals, travel agent associations and travel management companies), as well as members of the Spanish Football Team that won the 2010 World Cup, and numerous artists. Anyone can click and donate to MASSIVEGOOD at www.massivegood.org and help spread the world through Facebook and Twitter.
According to Henk Mulder, Managing Director of the Millennium Foundation, the institution that created MASSIVEGOOD, “the partnership between Iberia and MASSIVEGOOD holds a lot of promise. The promise of helping the poorest people in this world in getting access to life saving treatments. At the Millennium Foundation we are very appreciative of the support that Iberia and their customers are giving us. As Spain's flag carrier and one of the top international airlines, this support carries a global message: join us in making the world a better place".
Manuel López Colmenarejo, Director of Corporate Affairs at Iberia, adds that “our joining MASSIVEGOOD is a good example of our support for the Millennium Development Goals set by the UN. Iberia’s corporate social responsibility policy is perfectly aligned with these goals, and our participation in initiatives like MASSIVEGOOD give us the opportunity to add to the greater good, to get our customers involved, and to put forth the resources that we have to help.”
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