Iberia launches "Business Club", the new seating class for medium-haul flights
Monday 25, October 2010
Iberia officially launches its new Business Club class for business travellers on the airline's longest medium-haul flights.
The first flight equipped with the new seating class takes off today from Madrid to Malabo in Equatorial Guinea. Business Club seats will also be available on flights between Spain and Lagos, Moscow, Tel Aviv, and Cairo.
The new class is part of Iberia's Strategic Customer Service Improvement Plan, which led to the redesign earlier this year of the Business Plus class on the Spanish airline's long-haul flights, and the launch of new comfort-enhancing services such as exclusive access and “Fast track” movement through security controls, the extension of boarding by cell phone options to more destinations, and the upgrading of Iberia's VIP lounges.
The 14-seat Business Club section has two seats on each side, and 1.27 metres of separation between rows. The extra-large, 55-cm-wide seats are of completely new design, with adjustable backs, head rests (four positions), leg rests and foot rests. There is also and individual coat hook and a number of spaces for conveniently stowing personal items.
Each Business Club passenger may use the latest Play Station Portable (PSP), with an LCD screen, to watch late-release high-definition films or television series, or to listen to the ten audio channels with a variety of musical options. The PSP housing allows it to stand on the fold-down table in front of each seat.
Business Club passengers will be given an exclusive toilet kit of new design and can use a soft pillow and matching double-sided blanket, with a "polar" surface for extra warmth.
The new and more elaborate Business Club meal service features original main dishes created by Spain's celebrated master chef Sergi Arola, who also designed Iberia's Business Plus food offerings. A selection of Spain's most exquisite regional wines is offered to business passengers on both medium-haul and long-haul flights.
Business Club passengers also get an extra luggage allowance and priority in luggage collection, exclusive check-in facilities, and three days' free parking at Madrid or Barcelona airports. They may use the new VIP lounges with all conveniences for relaxing or working, including a hot and cold buffet and a self-service bar. Iberia's Business Club passengers also get "Fast track" treatment in security control, which takes them through in less than two minutes. And in addition to all these advantages, they also earn extra Iberia Plus frequent flyers points.
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