ibis reaches a new milestone in Latin America
Saturday 18, December 2010
ibis, the worldwide leading economy hotel brand of the Accor group, is accelerating its expansion and asserting its leadership in Latin America by developing business in new countries.
PEARHEADING DEVELOPEMENT IN LATIN AMERICA
Opening of the 50th ibis hotel in Brazil
The chain's first hotel in Brazil - the Fortaleza, in the northern state of Ceará- opened in 1990. Since then the brand has inaugurated its 50th hotel and opened on or more establishments in another 34 Brazilian cities. This track record reflects the country’s excellence acceptance of the economy hotel concept, which ibis pioneered in Brazil.
A milestone achievement : 3 new countries in 2010
In 2010, eight ibis were opened in new countries: Colombia (Bogota and Santiago), Chile (Antofagasta) and Paraguay (Asunción).
The chain’sobjective in Latin America is to be present as a chain in all region’s capitals as well as in cities undergoing strong business development. In line with this objective, the brand’s ambition in 2011 is to open another 10 ibis in Brazil (in the cities of Curitiba, Santos, São Luis, Belo Horizonte and Recife), one in Concepcion, Chile, and a first establishement in Lima, Peru. By 2015, 57 ibis will be opened in four Latin America countries: Brazil (51), Chile (4), Colombia (1), and Peru (1).
“Ibis has the potential to become the biggest hotel chain in Latin America and our development plan is focusing on this objective. The economic situation in Latin America is ideally for expansion, especially in Brazil, with the emergence of a middle class with high purchasing power”, explains Roland Bonadona, CEO of Accor Latin America.
Celebration of the 10th ibis hotel in Mexico
Eight years after establishing its first hotel in Mexico, Accor is preparing to celebrate its 10th opening in the beginning of 2011: Ibis Cancún Centro.
"What we’re seeing is that the economy hotel segment has real potential for development in the major Mexican cities that attract a large number of business travelers", explains Jean-Philippe Claret Chief Operating Officer of Accor Mexico.
The ibis network in Mexico is present in such major cities as Monterrey, Guadalajara, Aguascalientes, Mérida, Chihuahua, Cancún and Hermosillo. The list will include two new hotels in 2011: the ibis Cancún Centro and the ibis San Luis Potosí.
KEY OPENINGS AND INTERNATIONAL PIPELINES
With more than 870 hotels in nearly 45 countries, the brand has broadened its network on all continents and entered new country markets. This assertive expansion which confirms the chain’s role as a key in the hotel industry and its ambition to expand its network to 1,500 hotels worldwide by 2015.
Europe, Middle East and Africa:
OTHER BRAND HIGHLIGHTS IN 2010
The ibishotel.com website’s new personalised interface, with its contemporary design and user-friendly features, enhances the site’s role as the brand's main reservation channel. A clean look, bright colors and sleek visuals make the site more attractive and easier to navigate. The hotel search function is now more targeted and includes service-related criteria such as the presence of a restaurant or car park or eco-certification. Organized into tabs for easy access, each hotel’s page highlights its essential details, including price, location, and road map. What’s more, customers may create their own personal account on the site, gaining access to quick booking and other exclusive services.
Rock ‘n’ Roll All Summer Long: At ibis, you don't have to be a star to enjoy a €10 or €15 reduction per night this summer thanks to a major promotion valid at over 600 hotels in Europe, Africa and the Middle East.
The promotion, supported by a group of way-out musicians called the TENor15 (a nod to the "€10 or €15 offer”), won the Best Advertising Campaign trophy at the Worldwide Hospitality Awards 2010.
Available in France before an international development, the Ibis Web Corner—a unique service in the economy hotel business—supplements the chain’s Wi-Fi offering by providing guests with access to cutting-edge computer hardware in a dedicated area. The service includes free browsing on the web, a webcam coupled with Skype Messenger to allow guests to stay in constant contact with their families, and the ibis e-card application, which enables web users to send digital cards along with a message, photo or video.
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.