IHG first in the industry to commit to free internet for all loyalty members worldwide
Wednesday 27, March 2013
New global research reveals free internet is more important than room service to travellers.
IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that charged for internet.
IHG is the first and only hotel group to offer free internet in all hotels to all loyalty programme members, globally - whether they stay the night or come in for a coffee or an impromptu meeting. It will benefit millions of guests globally as IHG has the most rooms and is in more countries than any one of the other four largest hotel companies in the world**. This will start from July 2013 for Elite members and extend to all members during 2014.
The move comes as IHG announces that it will be enhancing and renaming its industry-leading loyalty programme Priority Club® Rewards as IHG Rewards Club in July and introducing a range of new benefits for members.
Richard Solomons, Chief Executive, IHG, said:
“In today’s fast-paced world, we know that travellers need to stay connected and free internet access is increasingly important. I am proud that IHG is the first hotel company to offer free internet globally to all our loyalty programme members.
“2013 marks 10 years since IHG became a standalone company. Whilst we are relatively young as a business, our brands, such as Holiday Inn and InterContinental, have a deep history and a powerful heritage and are instantly recognised by millions around the world.
“Renaming our industry-leading loyalty programme as IHG Rewards Club will help our guests understand that all our brands are part of the same IHG brand family.
“Whether it is a business stop-over or a family holiday, our guests can choose from more than 4,600 hotels in nearly 100 countries and territories, secure in the knowledge that each carries the IHG badge of responsibility, trust and confidence that they can rely on.”
Internet access is increasingly important to hotel guests and a key consideration when planning their hotel stays. New research* commissioned by IHG reveals that:
IHG Rewards Club, formerly Priority Club Rewards, is the world’s first and largest hotel loyalty programme, providing existing, industry-leading benefits including points that never expire, no blackout dates for Reward Nights, flight rewards, music downloads and free nights at any IHG hotel anywhere in the world.
From July, new benefits will include:
Booking directly with IHG provides guests with access to the best available rates through our ‘Best Price Guarantee’ and ensures they qualify to earn points for their IHG Rewards Club account.
Visitors and guests can sign up free of charge for IHG Rewards Club and all its benefits on the spot at any IHG hotel.
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