InterContinental Hotels and Resorts Celebrates 'Responsible Business Day' in partnership with National Geographic's center for sustainable destinations
Wednesday 22, September 2010
InterContinental Hotels and Resorts, the world's first truly global hotel brand, today celebrates the work that each its hotels around the world are doing to sustain and enhance their local destination.
In partnership with National Geographic's Center for Sustainable Destinations, InterContinental Hotels & Resorts properties regularly take part in activities that ensure their location remains an appealing place to visit for future generations. Today, Responsible Business Day, will see InterContinental hotels from around the world take part in such an activity.
Whilst the activities vary from location to location, each will be inspired by InterContinental Hotels & Resorts' Five Principles of Responsible Business, which have been developed in association with National Geographic's Geotourism Code of Good Practice.
The Five Principles include:
Examples of Responsible Business initiatives that have been carried out by InterContinental hotels and resorts worldwide include:
Simon Scoot, Vice President, Global Brand Management, InterContinental Hotels & Resorts, said: "At InterContinental, we share with our guests a common belief that the most enriching travel comes through authentic experiences. In connecting people which all that's special about our destinations, we have a responsibility to protect the nature, heritage and communities that make each place unique. Our partnership with National Geographic's Center for Sustainable Destinations is all about working together to encourage a deeper appreciation of each of our locations."
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