KLM launches a la carte catering pilot
Wednesday 26, May 2010
KLM Royal Dutch Airlines will launch a pilot project offering à la carte catering on board. Passengers travelling in Economy Class will be able to choose from four dishes on flights from Amsterdam to Bangkok and Taipei, Dubai, Cape Town, Singapore and Denpasar. Orders can be placed when checking in online. The pilot will run until the end of August this year.
Customers will be able to choose from meals including a healthy Japanese meal; an Indonesian rice table; a Bella Italia meal, Italian dishes, and a Sustainable dining meal of sustainable, organic chicken, vegetables and cheese. The meals can be ordered and paid for when checking in online between 30 and 24 hours prior to departure. They will cost €15 per dish.
“The wishes and choices of our customers are key. We will be testing them during the pilot project. Our aim is to align our products even more closely to what different customers want,” said Erik Varwijk, Executive Vice President of KLM Commercial.
The à la carte meals are part of the Delicious range, which KLM introduced on Economy Class flights to intercontinental destinations in February 2010. The range contributes to the uniform image of the on-board product.
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