Knowledge sharing deal for Brazil and England - London Olympics 2012, Rio de Janeiro Olympics 2016 and World Cup 2014

Wednesday 12, May 2010


Knowledge sharing deal for Brazil and England - London Olympics 2012, Rio de Janeiro Olympics 2016 and World Cup 2014


The main tourism authorities of Britain, Australia and Brazil met in Rio de Janeiro on the 6th May, to share their knowledge of the Olympics and the international promotion of their respective countries.



The CEO of Visit Britain, Sandie Dawe, and the Chairman of Tourism Australia,Rick Allert, participated in the event, which started at 10.00 am at Rio Othon Palace (Avenida Atlantica, 3264 - Copacabana). London, which is preparing for the 2012 Games, and Sydney, which hosted the Olympics in 2000 presented experiences and learnings to the rest of the conference to share knowledge with key figures from EMBRATUR, the Brazilian Tourist Board.


During the meeting, the President of EMBRATUR, Jeanine Pires, signed a technical co-operation agreement with VisitBritain and presented the Board's new programme for working together with the aim of boosting the entry of foreign visitors and foreign exchange into their respective countries before, during and after the Olympics in London in 2012, in Rio de Janeiro in 2016, and the 2014 World Cup in Brazil.


Brazil, as the country hosting two major sporting events - the 2014 World Cup and the 2016 Olympic and Olympic Games - is creating exceptional conditions to attract more international events, on the basis of the country's global exposure.


Events tourism is a segment which has presented significant growth in recent years, providing revenue and job creation, and it directly affects the movement of the tourism production chain in Brazil.


"For Brazil it is very important to learn from the experience of tourism promotion of countries which have held or will hold major events, such as Britain, which will host the 2012 Games. We wish to join the expertise we already have, especially in holding the Pan-American Games and the preparations for the World Cup, with the experience of other countries", stated Jeanine Pires.


The Chief Executive of VisitBritain showed special interest in how Brazil is preparing to receive foreign tourists for the 2014 World Cup, including the organisation of routes and relations with tour operators for the sale of packages. Details of the strategy behind the country's candidacy are also among the interests of VisitBritain, as Britain is a candidate to host the 2018 World Cup. "We are very interested in Brazil's experience and this approach will certainly bring benefits to both sides", stated Sandie Dawe. "We are extending to tourism the policy of co-operation already established by the British and Brazilian governments in other areas", she said.






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