London 2012 ‘Sign Up’ campaign is just the ticket

Wednesday 28, April 2010


London 2012 ‘Sign Up’ campaign is just the ticket


Sebastian Coe, Chairman of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and Debbie Jevans, Director of Sport will today update the Association of Summer Olympic International Federations (ASOIF) on London 2012’s progress, highlighting the success of its ‘Sign Up’ programme.



Since its launch in March, over one million people have registered their interest in London 2012 Olympic and Paralympic tickets via


96% of registrations have come from UK residents, with 32% of registrations coming from Greater London, 27% coming from the south east and 41% coming from the rest of the UK. There has been an even spread across all Olympic and Paralympic sports too, with over 400,000 people registering an interest in Paralympic sports and at least 100,000 expressions of interest for each of the 26 Olympic sport.


Sebastian Coe commented, "We are thrilled by the level of interest in our Sign Up programme. What has been really interesting is that there has been significant interest across all Olympic and Paralympic sports. It should come as no surprise that the British public is so enthused by the prospect of world class sport coming to these shores, but it is pleasing to see that some of the lesser-known Olympic and Paralympic sports are also set to be well supported. I would urge people to continue to sign up and ensure they are in the front row for information between now and 2012."


Olympic tickets go on sale in spring 2011 via an application process. Those who sign up on will receive ongoing newsletters about sport events between now and 2012 and crucially will be among the first to find out about when the process opens in 2011. LOCOG is developing a 'Fans in Front' programme aimed at ensuring enthusiastic and knowledgeable sports fans will be seated together at venues to help ensure Olympic and Paralympic events will have the best atmosphere possible in 2012.




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