Lonely Planet introduces USD19.99 iPad app
Thursday 8, April 2010
Travel content provider Lonely Planet has come up with an app for Apple’s new iPad that costs $19.99 and showcases 1,000 travel experiences.
The company says the iPad “is a ground breaking device that gives us the flexibility to publish content in extraordinary ways”.
The 1000 Ultimate Experiences App will allow iPad users to experience Lonely Planet’s top 1000 recommended experiences. Inspired by a Lonely Planet book called, 1000 Ultimate Experiences , the app re-imagines the book reading experience as a deck of 1000 cards which users can swipe, flick and thumb their way through, bringing together the top 1000 ideas, places and activities to entertain and inspire that next trip.
Additionally, Lonely Planet’s Discover guides - a new full-colour series to help travellers take in the ‘must see’ parts of new destinations, is in development for iPad in iBook format. Titles will include: Great Britain, Italy, Spain, France and Ireland.
“The multimedia capabilities of iPad allow us to offer travellers rich imagery and video, and have given us the opportunity to reinvent travel books in a playful and tactile way,” said Chris Boden, Lonely Planet’s director of Mobile & Innovation.
The main features of the app include editorial content, professional photography from Lonely Planet Images’ collection, Lonely Planet TV videos and an option for users to share their favourite experiences with friends.
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