Lonely Planet launches new colour country series
Tuesday 16, March 2010
Developed after extensive third-party research for travellers who want a shorter, highlights-based travel guide for their holiday, Discover will introduce Lonely Planet to new audiences.
Highlighting the best a country has to offer, while still providing the authentic and memorable experiences travellers expect from Lonely Planet, the launch titles for the Discover series are: Australia, France, Great Britain, Ireland, Italy, Japan, Spain, Thailand (March); Europe, Germany (May); Egypt, Greece (August).
Stephen Palmer, Lonely Planet’s Managing Director, Print Publishing, said, “We recognise there are travellers who want guidebooks that focus more on the iconic attractions, sites and experiences, while still suggesting the less obvious things that will surprise and delight them.”
“Discover’s key attributes – full-colour, itineraries, local experts, ‘best of’ lists, and easy-to-access information – will make Lonely Planet’s expert travel information more accessible to a broader group of travellers,” said Palmer.
“Ultimately, Discover is for those travellers who still want the highest quality travel information but packaged to help them make the most of the short amount of time they may have in a destination.”
The Discover series is the latest addition to Lonely Planet’s evolving portfolio of guides for every type of trip and traveller. These also include the iconic ‘blue-spine’ Country Guides (exploring every aspect of a destination), Multi-Country & Region Guides (focussing on a specific region or a few select countries), Shoestring Guides (comprehensive guides with budget recommendations), City Guides (for extended time in one city) and Encounter Guides (short city breaks).
Lonely Planet Discover series features:
- Full colour throughout, including maps
- Highlights-focused, revealing the must-see attractions and unbeatable experiences
- More suggested itineraries organised by region, theme and length of trip
- ‘Best of’ lists: country specific, region specific and theme specific
- Catering to all budgets including luxury (we’re already famous – infamous – for budget accommodation)
- Easy-to-use structure and design
- Insider secrets: local experts provide insight on major attractions
- Experiences: not only where to go but what to do and when
- 400 pages: ideal for one- to two-week trips (Discover Europe 800 Pages)
Latest news
Tourism
Business travelers want latest technology and best gadgets
Auckland Zoo named one of NZ elite tourist attractions
Caribbean and Mediterranean losing beach tourism market to Southeast Asia
Aviation
Boeing: China will lead the Asia Pacific region in new airplane deliveries
British Airways begins installing new seats in Euro Traveller cabin
American Airlines drops free meals on short haul flights
Hospitality
First capsule hostel to open in Antwerp, Belgium
Marriott named to World's Most Innovative Companies List
Marriott Hotels debuts - healthy vending machine
Find the best deals available today
The grey menu on the right is your best friend. Always check before you travel.
Plan your trips with the help of great resources
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
Clean, green and very pristine
Top 10 most environmentally pure countries
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
Rooftop
Top 15 most spectacular hotel rooftop views
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.
Pro city guides
Places by themes
Latest offers, discounts and more...
Accor “3=2 offerâ€Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insuranceQuality cover at low prices to customers all around the world.
Priority passAccess VIP lounges no matter where which airline and class you fly.
European City CardsSee more and pay less! Get your "passport" to European cities.
Rail EuropeComfortable and affordable on European trains.
Lonely Planet MagazinePacked with insider knowledge, hints and tips.
Sandemans New Europe City ToursFree walking tours in 13 cities within 9 countries.
Sol Melia WednesdaysSearch your exclusive special offers now for the coming weekend!
TransfersLow-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 MayThe essential worldwide exhibition for incentive travel, meetings and events.
