Luxury Travel looks forward to 2011
Tuesday 14, December 2010
ILTM (International Luxury Travel Market) – the ‘invitation-only’ event where future luxury travel experiences are created and launched – facilitated over 47,000 individual meetings between the industry’s elite when it took place this week in Cannes. The event introduced over 300 new luxury travel products to its platform and welcomed over 1200 VIP buyers.
“It’s incredible to find so many excellent buyers from so many countries,” commented Christian Sierralta, Vice-President International Sales of Regent Seven Sea Cruises. “In addition, the research from our meetings has been invaluable and will enable us to absolutely focus on our target markets as soon as we return. We are particularly impressed with the calibre of buyers from Latin America.”
Mark Allvey, Vice-President Sales & Marketing, EMEA at Oberoi Hotels added: “We have seen a great variety of clients – from the UK, Ukraine, Russia – and a significant number that we have never met before. ILTM has an incredible energy and is more positive than ever, with our operators seeing business increasing by up to 15-20%.“
Ömer Ülke, Director of Sales and Marketing of Ayada, a new private island in the Maldives said: “We have met with over 60 VIP luxury buyers from all over the world – the most valuable three days in the countdown to our opening in May.”
Ayada is just one of the new exclusive and unusual destinations introduced at this year’s ILTM. Other new launches include the private island Song Saa in Cambodia; a luxury sports resort Crans Ambassador, Switzerland; Japan’s first arts and craft specialised destination management company (DMC) – Artclusive; Luxury Wine Tourism in Bordeaux and Pure Escapes, the Indian Ocean’s first luxury inbound tour operator.
“ILTM is about finding hidden new gems and making contacts at properties I’ve heard of but I’m not familiar with,” commented Shelby Donley of the US based Camelback Odyssey Travel.
“My clients are environmentally aware and want to get under the skin of a destination,” said Peter Solly, of Travel Collective Australia, a first time buyer at ILTM. “I came to ILTM to identify new, bespoke suppliers from India, Africa and South America - I met my objectives by the end of the first day. ILTM has literally blown me away.”
“I have had an amazing time,” said Amanda Matthews of the UK’s Designer Travel. “I have met new people and put faces to many others I already do business with. This means I am able to look after my clients better, as I have now established a real relationship. Added to this, I have discovered places I never knew existed.”
For further information and to view images from ILTM, visit www.iltm.net
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