Malaysia Airlines allows booking on Facebook
Wednesday 2, March 2011
Malaysia Airlines is now offering its fans on social media an easy way to book a ticket without having to leave Facebook.
The airline has announced the launch of MHbuddy, an application on Facebook Platform that allows passengers to book and check-in for a flight while sharing their trip details with their friends. MHbuddy allows Facebook users to not only book a flight with the airline but also integrate trip details into their social graph, identify friends who might be sharing flights, or who will be at their destination.
The offering has been developed in conjunction with SITA Lab, the research group of air transport IT provider SITA.
Dr. Amin Khan, executive vice president, commercial strategy, Malaysia Airlines, said the airline has opened another distribution channel for ticket sales.
He added, “A few airlines sell tickets on Facebook but, unlike Malaysia Airlines, none fully integrates into the user’s social graph or allows passengers to check-in. MHbuddy can be used in any country worldwide and really takes flight booking to another level.”
As passengers book a flight on MHbuddy, they are reminded which of their friends live at the destination and also told of any that are planning to visit at the same time, prompting the booker to send a message. Travellers can also share their itinerary with friends and suggest the same itinerary to them.
With MHbuddy passengers can check in for their flights from Facebook; during seat selection they are shown the seats selected by any of their friends who are travelling on the same flight. This gives MHbuddy users another opportunity to connect with their friends.
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