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Marriott International introduces Fairfield brand to Asia

Monday 14, October 2013

 

Marriott International introduces Fairfield brand to Asia

 

Marriott International, Inc. expands its brand offering in Asia with the opening of its first Fairfield by Marriott hotel in Bengaluru, India.

 

Known as an established leader in the moderate tier segment, the brand offers guests a productive stay with well-designed rooms and consistent and reliable service at an exceptional value.

 

Considered a growth engine for the company's expansion in Asia with 12 hotels signed in India and additional properties signed in Nepal and Indonesia, Fairfield represents an excellent opportunity for Marriott International to move into new locations and markets.

Marriott international offers nearly 20 brands globally with eight in Asia Pacific. The addition of the Fairfield brand to this area enhances the company's ability to meet the increasing demands for international moderate tier brands.

 

Talking at the opening, Don Cleary, Marriott Internationals COO in Asia said: "The timing is right and the market is primed for a brand like Fairfield. The brand has a long history in service and offers innovative design at an affordable price, which combined gives us a huge strategic advantage in many markets across the region."

 

"As we see millions more people entering the middle classes across India and Asia, the Fairfield product represents excellent value for transient travelers as the entry price point into the Marriott portfolio," Cleary continued.

 

Introduced in 1987, Fairfield is Marriott's solution for affordability, quality and innovation in its segment. Marriott is committed to making the Fairfield brand the preferred lodging option for travelers in the moderate tier, as well as a strong development opportunity for owners and franchisees. With more than 715 properties throughout the United States, Canada, Mexico, and now India, Fairfield is designed to provide both business and leisure guests with just what they need so travel is uncomplicated and successful.

 

"We couldn't be more excited to bring our unique Fairfield experience into Asia. Fairfield sets the standard of delivering a great hotel experience at an affordable price point. Contemporary design and quality service should not have to come with a heavy price tag," said Shruti Gandhi Buckley, Vice President Global Brand Management, for Fairfield Inn & Suites at Marriott International. "For over a year, we conducted research in India and Asia to better understand guests' preferences around the guest rooms, public spaces and food and beverage offerings. The Fairfield product in Asia is a direct result of the research, ensuring we deliver a product that is truly designed for the value-seeking Asian business traveler and is differentiated from the competition."

 

"We believe that this is exactly the right product for India and the rest of Asia. Fairfield fills a much-needed gap in the moderate tier with its fresh, contemporary design, service excellence, and quality that comes from being a part of Marriott International," explained Don Cleary.

 

The Fairfield Bengaluru Rajajinager in South India opened today offering 148-rooms and Kava,a three-meal-a-day restaurant which will serve authentic Indian cuisine along with Western menu options, featuring both buffet and a la carte options. In addition the hotel has a functional lobby with a bar lounge and 24/7 Market for drinks and snacks; ample banquet and meeting room space with modern technology, a well-equipped business centre as well as a fitness center and a rooftop pool.

 

 

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