Mercure unveils its new advertising campaign: “Let Good Things Happen”
Friday 19, November 2010
With 700 hotels worldwide, Mercure intends to boost the network’s brand awareness with this new advertising campaign and has chosen to send out an international message using a single distinctive slogan “Let Good Things Happen”.
The new campaign is designed to promote the original combination and key strength that characterizes the Mercure brand: the fact that it combines the clout of worldwide network of midscale hotels offering impeccable quality standards with the warm, personal dimension of hotels that have preserved their own distinctive styles and individuality and are run by dedicated hotel enthusiasts.
A worldwide message
The “Let Good Things Happen” concept demonstrates how Mercure offers each guest a memorable experience all around the world.
The campaign features four pictures. The first three reflect the wealth of the Mercure experience and promote the brand’s strengths: the quality of its welcome, the diversity of its locations, the comfort of its rooms, and the efficiency of its meetings service… The final image uses an uplifting, dream-like picture to highlight the lasting impression all these pleasurable moments make on the guest. The whole campaign is underscored by the positive, exciting, ultra simple slogan “Let Good Things Happen”.
A gradual rollout across the world
This advertising campaign will be rolled out in several different formats, in the press, on bill-boards, in the hotels themselves and also on the Internet. It will be launched in the second fortnight of November in France, with a wave of billboard ads in stations and airports.
Then, in December, the campaign will kick off in Germany with a massive poster advertising campaign all over Frankfurt (bus stops, giant billboards, bus ads, screens in stations, etc.) and Berlin (giant billboards). During the campaign, some Mercure hotels in Germany will sport the colors of the “Let Good Things Happen” slogan…
Over the next few months, “Let Good Things Happen” will evolve from an advertising slogan into an actual mindset that will be applied to Mercure’s products and services, guests, teams and partners.
Indeed, from January 2011, Mercure’s new “Let Good Things Happen” advertising campaign will be rolled out in all the countries where Mercure operates, stretching beyond Europe to Australia, Brazil, Asia, etc.
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